Pure Balance vs I and Love and You

Pure Balance vs. I and Love and You

In this comparison article for Pure Balance vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Pure Balance and I and Love and You, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this I and Love and You vs Pure Balance comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Balance Review Page or I and Love and You Review Page.

Guaranteed Analysis: I and Love and You vs. Pure Balance

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Balance Dog Food vs. I and Love and You Dog Food

Dry Dog Food Pure Balance I and Love and You
Crude Protein 29.2% 34.4%
Crude Fat 16.7% 15.5%
Crude Fiber 5.6% 5.1%
Wet/Canned Dog Food Pure Balance I and Love and You
Crude Protein 34.6% 44.4%
Crude Fat 24.6% 18.9%
Crude Fiber 7.2% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Pure Balance dry recipes contain 5.19% less protein than I and Love and You dry recipes. This difference in protein content is a notable difference between I and Love and You and Pure Balance. In addition, I and Love and You wet dog foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Both brands provide roughly the same amount of crude fat. For wet dog foods, Pure Balance provides more fat (about 5.72% more).


As you can see, I and Love and You and Pure Balance guarantee a similar amount of crude fiber. With regards to wet dog food, Pure Balance and I and Love and You also provide roughly the same amount of crude fiber.

Pure Balance Cat Food vs. I and Love and You Cat Food

Dry Cat Food Pure Balance I and Love and You
Crude Protein 39.9% 43.0%
Crude Fat 17.7% 17.9%
Crude Fiber 5.9% 4.8%
Wet/Canned Cat Food Pure Balance I and Love and You
Crude Protein 42.0% 47.0%
Crude Fat 25.4% 19.8%
Crude Fiber 7.2% 3.7%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

According to our average data, Pure Balance typically provides less protein than I and Love and You. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, I and Love and You wet cat foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

Pure Balance and I and Love and You both provide roughly the same amount of crude fat. For wet cat foods, Pure Balance provides more fat (about 5.60% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet cat foods, Pure Balance typically provides a little more fiber (about 3.54% more).

Pure Balance Pet Food Ingredients vs. I and Love and You Pet Food Ingredients

Pure Balance and I and Love and You both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by I and Love and You.

Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Pure Balance and I and Love and You both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfate Complex

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Balance & I and Love and You?

According to our records, Pure Balance has never been recalled.

I and Love and You has been recalled once.

  • July 14, 2015: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Pure Balance I and Love and You
Per Pound $1.50 $6.26
Per Calorie $0.0009 $0.0039
Dry Cat Food Pure Balance I and Love and You
Per Pound $2.22 $3.02
Per Calorie $0.0013 $0.0019
Wet Dog Food Pure Balance I and Love and You
Per Pound $1.69 $2.98

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Pure Balance or I and Love and You, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Pure Balance or I and Love and You will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Pure Balance and I and Love and You. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet foods from the following stores:



Where To Buy I and Love and You Pet Foods

You can purchase I and Love and You pet food products from these retailers:









Type Of Pet Foods Available

Product Pure Balance I and Love and You
Dry Dog Food 7 Recipes 9 Recipes
Wet Dog Food 15 Recipes 5 Recipes
Dog Treats 13 Treats
Dry Cat Food 5 Recipes 5 Recipes
Wet Cat Food 4 Recipes 9 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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