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Pure Balance vs Natural Planet

Pure Balance vs. Natural Planet

In this comparison article for Pure Balance vs Natural Planet, we'll highlight the key differences between these two pet food brands. To properly compare Pure Balance and Natural Planet, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Planet vs Pure Balance comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Balance Review Page or Natural Planet Review Page.

Guaranteed Analysis: Natural Planet vs. Pure Balance

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Balance Dog Food vs. Natural Planet Dog Food

Dry Dog Food Pure Balance Natural Planet
Crude Protein 29.2% 27.3%
Crude Fat 16.7% 15.8%
Crude Fiber 5.6% 6.4%
Wet/Canned Dog Food Pure Balance Natural Planet
Crude Protein 34.6% 45.5%
Crude Fat 24.6% 43.2%
Crude Fiber 7.2% 2.3%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. For wet dog foods, Natural Planet provides significantly more protein (about 10.89% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

As you can see, Natural Planet and Pure Balance guarantee a similar amount of crude fat. For wet dog foods, Natural Planet provides significantly more fat (about 18.57% more).


Pure Balance and Natural Planet both provide roughly the same amount of crude fiber. For wet dog foods, Pure Balance provides more fiber (about 4.89% more).

Pure Balance Cat Food vs. Natural Planet Cat Food

Dry Cat Food Pure Balance Natural Planet
Crude Protein 39.9% 33.3%
Crude Fat 17.7% 15.6%
Crude Fiber 5.9% 6.7%
Wet/Canned Cat Food Pure Balance Natural Planet
Crude Protein 42.0% 45.5%
Crude Fat 25.4% 40.9%
Crude Fiber 7.2% 2.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Natural Planet dry recipes contain 6.56% less protein than Pure Balance dry recipes. This difference in protein content is a notable difference between Pure Balance and Natural Planet. For wet cat foods, Natural Planet typically provides a little more protein (about 3.41% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

According to our average data, Natural Planet typically provides less fat than Pure Balance. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Natural Planet wet cat foods also provide more fat than Pure Balance wet foods.


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet cat foods, Pure Balance provides more fiber (about 4.92% more).

Pure Balance Pet Food Ingredients vs. Natural Planet Pet Food Ingredients

Pure Balance and Natural Planet both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Natural Planet.

Garlic
Dried Tomato Pomace
Organic Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Balance & Natural Planet?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Pure Balance or Natural Planet pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Pure Balance Natural Planet
Per Pound $1.54 $2.91
Per Calorie $0.0009 $0.0017
Dry Cat Food Pure Balance Natural Planet
Per Pound $2.19 $3.47
Per Calorie $0.0013 $0.0019
Wet Dog Food Pure Balance Natural Planet
Per Pound $1.78 $4.56

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Pure Balance or Natural Planet, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Pure Balance or Natural Planet will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Pure Balance and Natural Planet. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet foods from the following stores:


8 Recipes In-Stock Today

Where To Buy Natural Planet Pet Foods

You can purchase Natural Planet pet food products from these retailers:


8 Recipes In-Stock Today

8 Recipes In-Stock Today

Type Of Pet Foods Available

Product Pure Balance Natural Planet
Dry Dog Food 7 Recipes 5 Recipes
Wet Dog Food 15 Recipes 2 Recipes
Dog Treats 1 Treats
Dry Cat Food 5 Recipes 1 Recipes
Wet Cat Food 4 Recipes 2 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores