Pure Balance vs Taste of the Wild

Pure Balance vs. Taste of the Wild

In this comparison article for Pure Balance vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare Pure Balance and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs Pure Balance comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Balance Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. Pure Balance

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Balance Dog Food vs. Taste of the Wild Dog Food

Dry Dog Food Pure Balance Taste of the Wild
Crude Protein 29.2% 31.9%
Crude Fat 16.7% 18.0%
Crude Fiber 5.6% 4.9%
Wet/Canned Dog Food Pure Balance Taste of the Wild
Crude Protein 34.6% 45%
Crude Fat 24.6% 20.6%
Crude Fiber 7.2% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our data, Taste of the Wild guarantees 2.65% more protein than Pure Balance. Although this difference is relatively small, it's still a notable difference. In addition, Taste of the Wild wet dog foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Pure Balance and Taste of the Wild both provide roughly the same amount of crude fat. For wet dog foods, Pure Balance provides more fat (about 4.06% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet dog food, Pure Balance and Taste of the Wild also provide roughly the same amount of crude fiber.

Pure Balance Cat Food vs. Taste of the Wild Cat Food

Dry Cat Food Pure Balance Taste of the Wild
Crude Protein 39.9% 41.1%
Crude Fat 17.7% 18.9%
Crude Fiber 5.9% 3.3%
Wet/Canned Cat Food Pure Balance Taste of the Wild
Crude Protein 42.0% 44.4%
Crude Fat 25.4% 16.7%
Crude Fiber 7.2% 8.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. For wet cat foods, Taste of the Wild typically provides a little more protein (about 2.40% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

As you can see, Pure Balance and Taste of the Wild guarantee a similar amount of crude fat. For wet cat foods, Pure Balance provides significantly more fat (about 8.78% more).


There is a small difference between the fiber content of Pure Balance and Taste of the Wild. We can see that Pure Balance guarantees about 2.61% more fiber than Taste of the Wild. For wet cat foods, Taste of the Wild and Pure Balance provide roughly the same amount of fiber.

Pure Balance Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

Pure Balance and Taste of the Wild both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein

Here are some of the controversial ingredients used only by Pure Balance.

Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Taste of the Wild.

Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Balance & Taste of the Wild?

According to our records, Pure Balance has never been recalled.

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Pure Balance Taste of the Wild
Per Pound $1.54 $1.94
Per Calorie $0.0009 $0.0012
Dry Cat Food Pure Balance Taste of the Wild
Per Pound $2.19 $2.25
Per Calorie $0.0013 $0.0013
Wet Dog Food Pure Balance Taste of the Wild
Per Pound $1.78 $2.87

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Pure Balance or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Pure Balance or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Pure Balance and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet foods from the following stores:



Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:







Type Of Pet Foods Available

Product Pure Balance Taste of the Wild
Dry Dog Food 7 Recipes 9 Recipes
Wet Dog Food 15 Recipes 5 Recipes
Dog Treats
Dry Cat Food 5 Recipes 2 Recipes
Wet Cat Food 4 Recipes 2 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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