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Pure Balance vs Vital Essentials

Pure Balance vs. Vital Essentials

In this comparison article for Pure Balance vs Vital Essentials, we'll highlight the key differences between these two pet food brands. To properly compare Pure Balance and Vital Essentials, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Vital Essentials vs Pure Balance comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Balance Review Page or Vital Essentials Review Page.

Guaranteed Analysis: Vital Essentials vs. Pure Balance

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Balance Dog Food vs. Vital Essentials Dog Food

Dry Dog Food Pure Balance Vital Essentials
Crude Protein 29.2% 50.9%
Crude Fat 16.7% 29.1%
Crude Fiber 5.6% 4.6%
Wet/Canned Dog Food Pure Balance Vital Essentials
Crude Protein 34.6% 53.7%
Crude Fat 24.6% 31.9%
Crude Fiber 7.2% 6.4%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Vital Essentials dry dog foods clearly provides more protein than Pure Balance. In fact, the difference between the protein content is roughly 21.72%, which is a significant amount. Similarly, Vital Essentials wet dog foods provide significantly more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

On average, Vital Essentials dry dog food recipes contain 12.39% more fat than Pure Balance recipes. Clearly, there is a significant difference between the fat content of Pure Balance and Vital Essentials. For wet dog foods, Vital Essentials provides more fat (about 7.27% more).


Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, Pure Balance and Vital Essentials also provide roughly the same amount of crude fiber.

Pure Balance Cat Food vs. Vital Essentials Cat Food

Dry Cat Food Pure Balance Vital Essentials
Crude Protein 39.9% 58.4%
Crude Fat 17.7% 20.7%
Crude Fiber 5.9% 4.1%
Wet/Canned Cat Food Pure Balance Vital Essentials
Crude Protein 42.0% 50.6%
Crude Fat 25.4% 18.8%
Crude Fiber 7.2% 2.5%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry cat food, it's clear that Vital Essentials provides significantly more protein. On average, Vital Essentials guarantees about 18.54% more protein than Pure Balance. Similarly, Vital Essentials wet cat foods provide significantly more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

According to our average data, Pure Balance typically provides less fat than Vital Essentials. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Pure Balance wet cat foods also provide more fat than Vital Essentials wet foods.


As you can see, Vital Essentials and Pure Balance guarantee a similar amount of crude fiber. For wet cat foods, Pure Balance provides more fiber (about 4.74% more).

Pure Balance Pet Food Ingredients vs. Vital Essentials Pet Food Ingredients

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Pea Protein
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Balance & Vital Essentials?

According to our records, Pure Balance has never been recalled.

Vital Essentials has been recalled 4 times.

  • July 8, 2015: Listeria monocytogenes
  • Jan. 15, 2016: Salmonella
  • Feb. 24, 2018: Salmonella
  • April 16, 2018: Salmonella

Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet foods from the following stores:


Where To Buy Vital Essentials Pet Foods

You can purchase Vital Essentials pet food products from these retailers:


43 Recipes In-Stock Today

43 Recipes In-Stock Today

21 Recipes In-Stock Today

17 Recipes In-Stock Today

Type Of Pet Foods Available

Product Pure Balance Vital Essentials
Dry Dog Food 7 Recipes
Wet Dog Food 15 Recipes
Dog Treats 35 Treats
Dry Cat Food 5 Recipes
Wet Cat Food 4 Recipes
Cat Treats 3 Treats 8 Treats

Compare Pet Food Prices Across Multiple Pet Stores