Pure Balance vs Whole Earth Farms

Pure Balance vs. Whole Earth Farms

In this comparison article for Pure Balance vs Whole Earth Farms, we'll highlight the key differences between these two pet food brands. To properly compare Pure Balance and Whole Earth Farms, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Whole Earth Farms vs Pure Balance comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Balance Review Page or Whole Earth Farms Review Page.

Guaranteed Analysis: Whole Earth Farms vs. Pure Balance

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Balance Dog Food vs. Whole Earth Farms Dog Food

Dry Dog Food Pure Balance Whole Earth Farms
Crude Protein 29.2% 29.0%
Crude Fat 16.7% 13.9%
Crude Fiber 5.6% 5.4%
Wet/Canned Dog Food Pure Balance Whole Earth Farms
Crude Protein 34.6% 42.0%
Crude Fat 24.6% 20.5%
Crude Fiber 7.2% 6.8%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

As you can see, Whole Earth Farms and Pure Balance guarantee a similar amount of crude protein. For wet dog foods, Whole Earth Farms provides more protein (about 7.45% more).


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

If you look at the average percentages of crude fat, you'll notice that Pure Balance typically guarantees 2.76% more fat. This is a fairly small difference between Pure Balance and Whole Earth Farms, but still worth mentioning. In addition, Pure Balance wet dog foods also provide more fat than Whole Earth Farms wet foods.


Whole Earth Farms and Pure Balance both provide roughly the same amount of crude fiber. With regards to wet dog food, Pure Balance and Whole Earth Farms also provide roughly the same amount of crude fiber.

Pure Balance Cat Food vs. Whole Earth Farms Cat Food

Dry Cat Food Pure Balance Whole Earth Farms
Crude Protein 39.9% 39.6%
Crude Fat 17.7% 14.8%
Crude Fiber 5.9% 4.7%
Wet/Canned Cat Food Pure Balance Whole Earth Farms
Crude Protein 42.0% 42.2%
Crude Fat 25.4% 19.7%
Crude Fiber 7.2% 12.4%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

There is a relatively insignificant difference between the crude protein content of the two brands. With regards to wet cat food, Whole Earth Farms and Pure Balance also provide roughly the same amount of crude protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

According to our data, Pure Balance guarantees 2.85% more fat than Whole Earth Farms. Although this difference is relatively small, it's still a notable difference. In addition, Pure Balance wet cat foods also provide more fat than Whole Earth Farms wet foods.


Both brands provide roughly the same amount of crude fiber. For wet cat foods, Whole Earth Farms provides more fiber (about 5.23% more).

Pure Balance Pet Food Ingredients vs. Whole Earth Farms Pet Food Ingredients

Pure Balance and Whole Earth Farms both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Whole Earth Farms.

Caramel Color

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Balance & Whole Earth Farms?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Pure Balance or Whole Earth Farms pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Pure Balance Whole Earth Farms
Per Pound $1.50 $2.01
Per Calorie $0.0009 $0.0013
Dry Cat Food Pure Balance Whole Earth Farms
Per Pound $2.22 $2.72
Per Calorie $0.0013 $0.0017
Wet Dog Food Pure Balance Whole Earth Farms
Per Pound $1.69 $3.47

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Pure Balance or Whole Earth Farms, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Pure Balance or Whole Earth Farms will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Pure Balance and Whole Earth Farms. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet foods from the following stores:



Where To Buy Whole Earth Farms Pet Foods

You can purchase Whole Earth Farms pet food products from these retailers:








Type Of Pet Foods Available

Product Pure Balance Whole Earth Farms
Dry Dog Food 7 Recipes 11 Recipes
Wet Dog Food 15 Recipes 15 Recipes
Dog Treats 3 Treats
Dry Cat Food 5 Recipes 5 Recipes
Wet Cat Food 4 Recipes 17 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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