Pure Vita vs Natural Balance

Pure Vita vs. Natural Balance

In this comparison article for Pure Vita vs Natural Balance, we'll highlight the key differences between these two pet food brands. To properly compare Pure Vita and Natural Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Balance vs Pure Vita comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Vita Review Page or Natural Balance Review Page.

Guaranteed Analysis: Natural Balance vs. Pure Vita

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Vita Dog Food vs. Natural Balance Dog Food

Dry Dog Food Pure Vita Natural Balance
Crude Protein 27.8% 27.3%
Crude Fat 16.3% 13.3%
Crude Fiber 7.2% 5.4%
Wet/Canned Dog Food Pure Vita Natural Balance
Crude Protein 48.6% 41.7%
Crude Fat 33.6% 19.9%
Crude Fiber 6.8% 7.1%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Natural Balance and Pure Vita both provide roughly the same amount of crude protein. For wet dog foods, Pure Vita provides more protein (about 6.90% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

According to our data, Pure Vita guarantees 2.94% more fat than Natural Balance. Although this difference is relatively small, it's still a notable difference. In addition, Pure Vita wet dog foods also provide more fat than Natural Balance wet foods.


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet dog food, Natural Balance and Pure Vita also provide roughly the same amount of crude fiber.

Pure Vita Cat Food vs. Natural Balance Cat Food

Dry Cat Food Pure Vita Natural Balance
Crude Protein 35.9% 36.7%
Crude Fat 18.5% 14.1%
Crude Fiber 6.5% 5.7%
Wet/Canned Cat Food Pure Vita Natural Balance
Crude Protein 50% 47.2%
Crude Fat 35.9% 19.1%
Crude Fiber 4.5% 6.9%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. For wet cat foods, Pure Vita typically provides a little more protein (about 2.78% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Our analysis shows that Pure Vita guarantees 4.42% more fat than Natural Balance dry cat food recipes. In addition, Pure Vita wet cat foods also provide more fat than Natural Balance wet foods.


As you can see, Natural Balance and Pure Vita guarantee a similar amount of crude fiber. For wet cat foods, Natural Balance typically provides a little more fiber (about 2.40% more).

Pure Vita Pet Food Ingredients vs. Natural Balance Pet Food Ingredients

Pure Vita and Natural Balance both use the following controversial ingredients in many of their products:

Pea Protein
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Pure Vita.

Garlic
White Rice

Here are some of the controversial ingredients used only by Natural Balance.

Giblets
Beet Pulp
Canola Oil
Brewers Rice
Caramel Color
Tomato Pomace
Poultry Giblets
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)
Canola Oil (Preserved With Mixed Tocopherols And Lactic Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Pure Vita and Natural Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Vita & Natural Balance?

According to our records, Pure Vita has never been recalled.

Natural Balance has been recalled 5 times.

  • July 21, 2007: ofbotulinum toxin
  • May 4, 2012: Salmonella
  • June 18, 2010: Salmonella
  • April 27, 2007: Melamine
  • April 17, 2007: Melamine

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Pure Vita Natural Balance
Per Pound $2.98 $2.70
Per Calorie $0.0017 $0.0017
Dry Cat Food Pure Vita Natural Balance
Per Pound $3.31 $3.23
Per Calorie $0.0018 $0.0020
Wet Dog Food Pure Vita Natural Balance
Per Pound $3.37 $5.07
Per Calorie $0.0061 $0.0110
Wet Cat Food Pure Vita Natural Balance
Per Pound $5.09 $6.29
Per Calorie $0.0093 $0.0147

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Pure Vita or Natural Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Pure Vita or Natural Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Pure Vita and Natural Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet foods from the following stores:




Where To Buy Natural Balance Pet Foods

You can purchase Natural Balance pet food products from these retailers:







Type Of Pet Foods Available

Product Pure Vita Natural Balance
Dry Dog Food 8 Recipes 26 Recipes
Wet Dog Food 5 Recipes 26 Recipes
Dog Treats 8 Treats 33 Treats
Dry Cat Food 3 Recipes 14 Recipes
Wet Cat Food 5 Recipes 39 Recipes
Cat Treats 6 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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