vs
Pure Vita vs Natural Planet

Pure Vita vs. Natural Planet

In this comparison article for Pure Vita vs Natural Planet, we'll highlight the key differences between these two pet food brands. To properly compare Pure Vita and Natural Planet, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Planet vs Pure Vita comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Vita Review Page or Natural Planet Review Page.

Guaranteed Analysis: Natural Planet vs. Pure Vita

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Vita Dog Food vs. Natural Planet Dog Food

Dry Dog Food Pure Vita Natural Planet
Crude Protein 27.8% 27.3%
Crude Fat 16.3% 15.8%
Crude Fiber 7.2% 6.4%
Wet/Canned Dog Food Pure Vita Natural Planet
Crude Protein 48.6% 45.5%
Crude Fat 33.6% 43.2%
Crude Fiber 6.8% 2.3%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a relatively insignificant difference between the crude protein content of the two brands. For wet dog foods, Pure Vita typically provides a little more protein (about 3.18% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Both brands provide roughly the same amount of crude fat. For wet dog foods, Natural Planet provides significantly more fat (about 9.55% more).


As you can see, Natural Planet and Pure Vita guarantee a similar amount of crude fiber. For wet dog foods, Pure Vita provides more fiber (about 4.55% more).

Pure Vita Cat Food vs. Natural Planet Cat Food

Dry Cat Food Pure Vita Natural Planet
Crude Protein 35.9% 33.3%
Crude Fat 18.5% 15.6%
Crude Fiber 6.5% 6.7%
Wet/Canned Cat Food Pure Vita Natural Planet
Crude Protein 50% 45.5%
Crude Fat 35.9% 40.9%
Crude Fiber 4.5% 2.3%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

There is a small difference between the protein content of Pure Vita and Natural Planet. We can see that Pure Vita guarantees about 2.59% more protein than Natural Planet. In addition, Pure Vita wet cat foods also provide more protein than Natural Planet wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

According to our average data, Natural Planet typically provides less fat than Pure Vita. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Natural Planet wet cat foods also provide more fat than Pure Vita wet foods.


Pure Vita and Natural Planet both provide roughly the same amount of crude fiber. For wet cat foods, Pure Vita typically provides a little more fiber (about 2.27% more).

Pure Vita Pet Food Ingredients vs. Natural Planet Pet Food Ingredients

Pure Vita and Natural Planet both use the following controversial ingredients in many of their products:

Garlic
Pea Protein
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Pure Vita.

White Rice

Here are some of the controversial ingredients used only by Natural Planet.

Organic Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Vita.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Vita & Natural Planet?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Pure Vita or Natural Planet pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Pure Vita Natural Planet
Per Pound $2.97 $2.91
Per Calorie $0.0017 $0.0017
Dry Cat Food Pure Vita Natural Planet
Per Pound $3.33 $3.47
Per Calorie $0.0018 $0.0019
Wet Dog Food Pure Vita Natural Planet
Per Pound $3.37 $4.56
Per Calorie $0.0061 $0.0079
Wet Cat Food Pure Vita Natural Planet
Per Pound $5.09 $7.01
Per Calorie $0.0093 $0.0116

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Pure Vita or Natural Planet, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Pure Vita or Natural Planet will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Pure Vita and Natural Planet. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet foods from the following stores:


26 Recipes In-Stock Today

12 Recipes In-Stock Today

Where To Buy Natural Planet Pet Foods

You can purchase Natural Planet pet food products from these retailers:


8 Recipes In-Stock Today

8 Recipes In-Stock Today

Type Of Pet Foods Available

Product Pure Vita Natural Planet
Dry Dog Food 8 Recipes 5 Recipes
Wet Dog Food 5 Recipes 2 Recipes
Dog Treats 8 Treats 1 Treats
Dry Cat Food 3 Recipes 1 Recipes
Wet Cat Food 5 Recipes 2 Recipes
Cat Treats 6 Treats

Compare Pet Food Prices Across Multiple Pet Stores