Pure Vita vs Purina Pro Plan

Pure Vita vs. Purina Pro Plan

In this comparison article for Pure Vita vs Purina Pro Plan, we'll highlight the key differences between these two pet food brands. To properly compare Pure Vita and Purina Pro Plan, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Purina Pro Plan vs Pure Vita comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Vita Review Page or Purina Pro Plan Review Page.

Guaranteed Analysis: Purina Pro Plan vs. Pure Vita

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Vita Dog Food vs. Purina Pro Plan Dog Food

Dry Dog Food Pure Vita Purina Pro Plan
Crude Protein 27.8% 31.8%
Crude Fat 16.3% 17.9%
Crude Fiber 7.2% 4.3%
Wet/Canned Dog Food Pure Vita Purina Pro Plan
Crude Protein 48.6% 47.3%
Crude Fat 33.6% 16.4%
Crude Fiber 6.8% 7.2%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The table shows that Pure Vita provides far less protein than Purina Pro Plan. The difference in protein content is roughly 4.04%. For wet dog foods, Pure Vita and Purina Pro Plan provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

As you can see, Pure Vita and Purina Pro Plan guarantee a similar amount of crude fat. For wet dog foods, Pure Vita provides significantly more fat (about 17.20% more).


If you look at the average percentages of crude fiber, you'll notice that Pure Vita typically guarantees 2.95% more fiber. This is a fairly small difference between Pure Vita and Purina Pro Plan, but still worth mentioning. For wet dog foods, Purina Pro Plan and Pure Vita provide roughly the same amount of fiber.

Pure Vita Cat Food vs. Purina Pro Plan Cat Food

Dry Cat Food Pure Vita Purina Pro Plan
Crude Protein 35.9% 45.6%
Crude Fat 18.5% 17.4%
Crude Fiber 6.5% 3.6%
Wet/Canned Cat Food Pure Vita Purina Pro Plan
Crude Protein 50% 51.5%
Crude Fat 35.9% 17.1%
Crude Fiber 4.5% 6.9%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

On average, Purina Pro Plan dry cat food recipes contain 9.70% more protein than Pure Vita recipes. Clearly, there is a significant difference between the protein content of Pure Vita and Purina Pro Plan. For wet cat foods, Purina Pro Plan and Pure Vita provide roughly the same amount of protein.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Purina Pro Plan and Pure Vita both provide roughly the same amount of crude fat. For wet cat foods, Pure Vita provides significantly more fat (about 18.77% more).


According to our data, Pure Vita guarantees 2.89% more fiber than Purina Pro Plan. Although this difference is relatively small, it's still a notable difference. In addition, Purina Pro Plan wet cat foods also provide more fiber than Pure Vita wet foods.

Pure Vita Pet Food Ingredients vs. Purina Pro Plan Pet Food Ingredients

Pure Vita and Purina Pro Plan both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Pure Vita.

Garlic
White Rice
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Purina Pro Plan.

Liver
Poultry
Canola Oil
Canola Meal
Brewers Rice
Ground Wheat
Wheat Gluten
Animal Digest
Caramel Color
Garlic Powder
Soybean Flour
Soybean Hulls
Vegetable Oil
Corn Germ Meal
Poultry Giblets
Corn Gluten Meal
Dried Corn Syrup
Meat By-Products
Whole Grain Corn
Whole Grain Wheat
Ground Yellow Corn
Powdered Cellulose
Chicken By-Products
Poultry By-Products
Chicken By-Product Meal
Poultry By-Product Meal
Soybean Protein Isolate
Soybean Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Pure Vita and Purina Pro Plan both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Purina Pro Plan.

Bha
Bht
Red 3
Corn Oil
Yellow 5
Added Color

Product Safety: Recall History of Pure Vita & Purina Pro Plan?

According to our records, Pure Vita has never been recalled.

Purina Pro Plan has been recalled once.

  • March 9, 2016: Incorrect Vitamins and Minerals

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Pure Vita Purina Pro Plan
Per Pound $2.90 $2.01
Per Calorie $0.0016 $0.0011
Dry Cat Food Pure Vita Purina Pro Plan
Per Pound $3.24 $2.90
Per Calorie $0.0018 $0.0016
Wet Dog Food Pure Vita Purina Pro Plan
Per Pound $3.19 $2.84
Per Calorie $0.0058 $0.0063
Wet Cat Food Pure Vita Purina Pro Plan
Per Pound $5.31 $4.94
Per Calorie $0.0097 $0.0116

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Pure Vita or Purina Pro Plan, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Pure Vita or Purina Pro Plan will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Pure Vita and Purina Pro Plan. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet foods from the following stores:






Where To Buy Purina Pro Plan Pet Foods

You can purchase Purina Pro Plan pet food products from these retailers:








Type Of Pet Foods Available

Product Pure Vita Purina Pro Plan
Dry Dog Food 8 Recipes 42 Recipes
Wet Dog Food 5 Recipes 29 Recipes
Dog Treats 8 Treats 2 Treats
Dry Cat Food 3 Recipes 22 Recipes
Wet Cat Food 5 Recipes 66 Recipes
Cat Treats 6 Treats 4 Treats

Compare Pet Food Prices Across Multiple Pet Stores

Compare Pure Vita To

Compare Purina Pro Plan To

Brands Similar To

Ingredient Reviews