Pure Vita vs Taste of the Wild

Pure Vita vs. Taste of the Wild

In this comparison article for Pure Vita vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare Pure Vita and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs Pure Vita comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Vita Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. Pure Vita

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Vita Dog Food vs. Taste of the Wild Dog Food

Dry Dog Food Pure Vita Taste of the Wild
Crude Protein 27.8% 31.9%
Crude Fat 16.3% 18.0%
Crude Fiber 7.2% 5%
Wet/Canned Dog Food Pure Vita Taste of the Wild
Crude Protein 48.6% 45.6%
Crude Fat 33.6% 22.2%
Crude Fiber 6.8% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Pure Vita dry recipes contain 4.07% less protein than Taste of the Wild dry recipes. This difference in protein content is a notable difference between Taste of the Wild and Pure Vita. For wet dog foods, Pure Vita typically provides a little more protein (about 3.08% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Both brands provide roughly the same amount of crude fat. For wet dog foods, Pure Vita provides significantly more fat (about 11.41% more).


According to our average data, Taste of the Wild typically provides less fiber than Pure Vita. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet dog foods, Pure Vita and Taste of the Wild provide roughly the same amount of fiber.

Pure Vita Cat Food vs. Taste of the Wild Cat Food

Dry Cat Food Pure Vita Taste of the Wild
Crude Protein 35.9% 41.1%
Crude Fat 18.5% 18.9%
Crude Fiber 6.5% 3.3%
Wet/Canned Cat Food Pure Vita Taste of the Wild
Crude Protein 50% 44.4%
Crude Fat 35.9% 16.7%
Crude Fiber 4.5% 8.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

The table shows that Pure Vita provides far less protein than Taste of the Wild. The difference in protein content is roughly 5.19%. In addition, Pure Vita wet cat foods also provide more protein than Taste of the Wild wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

As you can see, Pure Vita and Taste of the Wild guarantee a similar amount of crude fat. For wet cat foods, Pure Vita provides significantly more fat (about 19.24% more).


If you look at the average percentages of crude fiber, you'll notice that Pure Vita typically guarantees 3.15% more fiber. This is a fairly small difference between Pure Vita and Taste of the Wild, but still worth mentioning. In addition, Taste of the Wild wet cat foods also provide more fiber than Pure Vita wet foods.

Pure Vita Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

Pure Vita and Taste of the Wild both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Pure Vita.

Garlic
White Rice
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Taste of the Wild.

Canola Oil
Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Vita.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Vita & Taste of the Wild?

According to our records, Pure Vita has never been recalled.

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Pure Vita Taste of the Wild
Per Pound $2.90 $1.86
Per Calorie $0.0016 $0.0011
Dry Cat Food Pure Vita Taste of the Wild
Per Pound $3.24 $2.29
Per Calorie $0.0018 $0.0013
Wet Dog Food Pure Vita Taste of the Wild
Per Pound $3.19 $2.79
Per Calorie $0.0058 $0.0060
Wet Cat Food Pure Vita Taste of the Wild
Per Pound $5.31 $4.26
Per Calorie $0.0097 $0.0100

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Pure Vita or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Pure Vita or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Pure Vita and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet foods from the following stores:






Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:










Type Of Pet Foods Available

Product Pure Vita Taste of the Wild
Dry Dog Food 8 Recipes 9 Recipes
Wet Dog Food 5 Recipes 5 Recipes
Dog Treats 8 Treats
Dry Cat Food 3 Recipes 2 Recipes
Wet Cat Food 5 Recipes 2 Recipes
Cat Treats 6 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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