Pure Vita vs WholeHearted

Pure Vita vs. WholeHearted

In this comparison article for Pure Vita vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Pure Vita and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs Pure Vita comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Pure Vita Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. Pure Vita

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Pure Vita Dog Food vs. WholeHearted Dog Food

Dry Dog Food Pure Vita WholeHearted
Crude Protein 27.8% 29.2%
Crude Fat 16.3% 15.8%
Crude Fiber 7.2% 5.6%
Wet/Canned Dog Food Pure Vita WholeHearted
Crude Protein 48.6% 43.6%
Crude Fat 33.6% 24.3%
Crude Fiber 6.8% 7.0%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

As you can see, Pure Vita and WholeHearted guarantee a similar amount of crude protein. For wet dog foods, Pure Vita provides more protein (about 4.99% more).


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

WholeHearted and Pure Vita both provide roughly the same amount of crude fat. For wet dog foods, Pure Vita provides significantly more fat (about 9.30% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet dog food, WholeHearted and Pure Vita also provide roughly the same amount of crude fiber.

Pure Vita Cat Food vs. WholeHearted Cat Food

Dry Cat Food Pure Vita WholeHearted
Crude Protein 35.9% 36.7%
Crude Fat 18.5% 14.9%
Crude Fiber 6.5% 5.8%
Wet/Canned Cat Food Pure Vita WholeHearted
Crude Protein 50% 57.0%
Crude Fat 35.9% 17.1%
Crude Fiber 4.5% 7.5%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

Both brands provide roughly the same amount of crude protein. For wet cat foods, WholeHearted provides more protein (about 7.05% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

If you look at the average percentages of crude fat, you'll notice that Pure Vita typically guarantees 3.57% more fat. This is a fairly small difference between Pure Vita and WholeHearted, but still worth mentioning. In addition, Pure Vita wet cat foods also provide more fat than WholeHearted wet foods.


Pure Vita Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

Pure Vita and WholeHearted both use the following controversial ingredients in many of their products:

Pea Protein
Dried Tomato Pomace

Here are some of the controversial ingredients used only by Pure Vita.

Garlic
White Rice

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Canola Oil
Iron Oxide
Caramel Color
Tomato Pomace
Powdered Cellulose
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Pure Vita and WholeHearted both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Pure Vita & WholeHearted?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Pure Vita or WholeHearted pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Pure Vita Pet Foods

You can purchase Pure Vita pet foods from the following stores:




Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:



Type Of Pet Foods Available

Product Pure Vita WholeHearted
Dry Dog Food 8 Recipes 22 Recipes
Wet Dog Food 5 Recipes 21 Recipes
Dog Treats 8 Treats 18 Treats
Dry Cat Food 3 Recipes 11 Recipes
Wet Cat Food 5 Recipes 17 Recipes
Cat Treats 6 Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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