Purina Beyond vs. Hill's Bioactive Recipe

Pea protein is produced by removing the starchy parts of peas. Pea protein is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.

Brewer's rice is the small fragments of rice kernel that are separated from the larger kernels of milled rice. The fragments do not contain the same nutrition profile of the whole kernel and therefore brewer's rice is a lower quality grain. Brewer's rice is typically regarded as an inexpensive and low quality filler.

Powdered cellulose is produced from minuscule pieces of wood pulp and plant fibers. Other than its fiber content, powdered cellulose lacks any nutritional contribution.

Liver is a controversial ingredient because the source animal is not specified. Anonymous animal ingredients are typically very low quality and may contain almost any animal, including dogs and cats!

Canola meal is a high protein by-product of canola oil production. This ingredient is marked controversial because it may be derived from genetically modified rapeseed, which is associated with multiple adverse health affects.

Wheat gluten is the main protein of wheat. Although wheat gluten is mostly protein, wheat gluten is considered controversial because it significantly boosts the protein content of the product. This is undesirable because plant based protein does not provide the same amino acid profile as meat based protein.

Organic canola meal is a high protein by-product of canola oil production. This ingredient is marked controversial because it may be derived from genetically modified rapeseed, which is associated with multiple adverse health affects.

Organic pea protein is produced by removing the starchy parts of peas. Pea protein is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.

Animal fat is a by-product of tissue rendering. The source animal is not specific and therefore we cannot be certain that the source does not include diseased animals or even euthanized dogs and cats.

Pork plasma is the colorless fluid part of a pig's blood. It may sound disgusting, but it's actually very nutritious for pets. Regardless of the nutritional aspects, consumers are shocked by this ingredient, which is why pork plasma is considered a controversial ingredient.

Caramel color is a concentrated form of caramel, a natural food colorant. Caramel color has been linked to cancer in laboratory animals. Since our pets do not care about food color, caramel color is an unnecessary addition with possible health risks.

Dried tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.

Menadione sodium bisulfite complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."