Purina Pro Plan vs Taste of the Wild

Purina Pro Plan vs. Taste of the Wild

In this comparison article for Purina Pro Plan vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare Purina Pro Plan and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs Purina Pro Plan comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Purina Pro Plan Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. Purina Pro Plan

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Purina Pro Plan Dog Food vs. Taste of the Wild Dog Food

Dry Dog Food Purina Pro Plan Taste of the Wild
Crude Protein 31.8% 31.9%
Crude Fat 17.9% 18.0%
Crude Fiber 4.3% 5.0%
Wet/Canned Dog Food Purina Pro Plan Taste of the Wild
Crude Protein 47.3% 45.6%
Crude Fat 16.4% 22.2%
Crude Fiber 7.2% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. With regards to wet dog food, Purina Pro Plan and Taste of the Wild also provide roughly the same amount of crude protein.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

As you can see, Purina Pro Plan and Taste of the Wild guarantee a similar amount of crude fat. For wet dog foods, Taste of the Wild provides more fat (about 5.79% more).


Purina Pro Plan and Taste of the Wild both provide roughly the same amount of crude fiber. With regards to wet dog food, Purina Pro Plan and Taste of the Wild also provide roughly the same amount of crude fiber.

Purina Pro Plan Cat Food vs. Taste of the Wild Cat Food

Dry Cat Food Purina Pro Plan Taste of the Wild
Crude Protein 45.6% 41.1%
Crude Fat 17.4% 18.9%
Crude Fiber 3.6% 3.3%
Wet/Canned Cat Food Purina Pro Plan Taste of the Wild
Crude Protein 51.5% 44.4%
Crude Fat 17.1% 16.7%
Crude Fiber 6.9% 8.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Taste of the Wild dry recipes contain 4.51% less protein than Purina Pro Plan dry recipes. This difference in protein content is a notable difference between Purina Pro Plan and Taste of the Wild. In addition, Purina Pro Plan wet cat foods also provide more protein than Taste of the Wild wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

There is a relatively insignificant difference between the crude fat content of the two brands. With regards to wet cat food, Purina Pro Plan and Taste of the Wild also provide roughly the same amount of crude fat.


Purina Pro Plan Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

Purina Pro Plan and Taste of the Wild both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein

Here are some of the controversial ingredients used only by Purina Pro Plan.

Liver
Poultry
Canola Meal
Brewers Rice
Ground Wheat
Wheat Gluten
Animal Digest
Caramel Color
Garlic Powder
Soybean Flour
Soybean Hulls
Vegetable Oil
Corn Germ Meal
Poultry Giblets
Corn Gluten Meal
Dried Corn Syrup
Meat By-Products
Whole Grain Corn
Whole Grain Wheat
Ground Yellow Corn
Powdered Cellulose
Chicken By-Products
Poultry By-Products
Chicken By-Product Meal
Poultry By-Product Meal
Soybean Protein Isolate
Soybean Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Taste of the Wild.

Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Purina Pro Plan.

Bha
Bht
Red 3
Corn Oil
Yellow 5
Added Color
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Purina Pro Plan & Taste of the Wild?

Purina Pro Plan has been recalled once.

  • March 9, 2016: Incorrect Vitamins and Minerals

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Purina Pro Plan Taste of the Wild
Per Pound $2.03 $1.83
Per Calorie $0.0011 $0.0011
Dry Cat Food Purina Pro Plan Taste of the Wild
Per Pound $2.80 $2.26
Per Calorie $0.0015 $0.0013
Wet Dog Food Purina Pro Plan Taste of the Wild
Per Pound $2.78 $2.78
Per Calorie $0.0061 $0.0060
Wet Cat Food Purina Pro Plan Taste of the Wild
Per Pound $4.76 $4.30
Per Calorie $0.0112 $0.0100

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Purina Pro Plan or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Purina Pro Plan or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Purina Pro Plan and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Purina Pro Plan Pet Foods

You can purchase Purina Pro Plan pet foods from the following stores:







Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:










Type Of Pet Foods Available

Product Purina Pro Plan Taste of the Wild
Dry Dog Food 42 Recipes 9 Recipes
Wet Dog Food 29 Recipes 5 Recipes
Dog Treats 2 Treats
Dry Cat Food 22 Recipes 2 Recipes
Wet Cat Food 66 Recipes 2 Recipes
Cat Treats 4 Treats

Compare Pet Food Prices Across Multiple Pet Stores

Compare Purina Pro Plan To

Compare Taste of the Wild To

Brands Similar To

Ingredient Reviews