Taste of the Wild vs I and Love and You

Taste of the Wild vs. I and Love and You

In this comparison article for Taste of the Wild vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Taste of the Wild and I and Love and You, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this I and Love and You vs Taste of the Wild comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Taste of the Wild Review Page or I and Love and You Review Page.

Guaranteed Analysis: I and Love and You vs. Taste of the Wild

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Taste of the Wild Dog Food vs. I and Love and You Dog Food

Dry Dog Food Taste of the Wild I and Love and You
Crude Protein 31.9% 32.6%
Crude Fat 18.0% 15.0%
Crude Fiber 5.0% 5.5%
Wet/Canned Dog Food Taste of the Wild I and Love and You
Crude Protein 45.6% 44.4%
Crude Fat 21.7% 18.9%
Crude Fiber 5.6% 5.6%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

As you can see, Taste of the Wild and I and Love and You guarantee a similar amount of crude protein. With regards to wet dog food, Taste of the Wild and I and Love and You also provide roughly the same amount of crude protein.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

If you look at the average percentages of crude fat, you'll notice that Taste of the Wild typically guarantees 3.05% more fat. This is a fairly small difference between Taste of the Wild and I and Love and You, but still worth mentioning. In addition, Taste of the Wild wet dog foods also provide more fat than I and Love and You wet foods.


Taste of the Wild and I and Love and You both provide roughly the same amount of crude fiber.

Taste of the Wild Cat Food vs. I and Love and You Cat Food

Dry Cat Food Taste of the Wild I and Love and You
Crude Protein 41.1% 43.0%
Crude Fat 18.9% 17.9%
Crude Fiber 3.3% 4.8%
Wet/Canned Cat Food Taste of the Wild I and Love and You
Crude Protein 44.4% 47.0%
Crude Fat 16.7% 19.8%
Crude Fiber 8.3% 3.7%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

There is a relatively insignificant difference between the crude protein content of the two brands. For wet cat foods, I and Love and You typically provides a little more protein (about 2.53% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Both brands provide roughly the same amount of crude fat. For wet cat foods, I and Love and You typically provides a little more fat (about 3.17% more).


Taste of the Wild Pet Food Ingredients vs. I and Love and You Pet Food Ingredients

Taste of the Wild and I and Love and You both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Taste of the Wild.

Canola Oil
Tomato Pomace

Here are some of the controversial ingredients used only by I and Love and You.

Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

Product Safety: Recall History of Taste of the Wild & I and Love and You?

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

I and Love and You has been recalled once.

  • July 14, 2015: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Taste of the Wild I and Love and You
Per Pound $1.84 $4.66
Per Calorie $0.0011 $0.0030
Dry Cat Food Taste of the Wild I and Love and You
Per Pound $2.26 $3.02
Per Calorie $0.0013 $0.0019
Wet Dog Food Taste of the Wild I and Love and You
Per Pound $2.78 $2.30
Per Calorie $0.0060 $0.0059
Wet Cat Food Taste of the Wild I and Love and You
Per Pound $4.29 $6.01
Per Calorie $0.0100 $0.0129

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Taste of the Wild or I and Love and You, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Taste of the Wild or I and Love and You will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Taste of the Wild and I and Love and You. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet foods from the following stores:









Where To Buy I and Love and You Pet Foods

You can purchase I and Love and You pet food products from these retailers:









Type Of Pet Foods Available

Product Taste of the Wild I and Love and You
Dry Dog Food 9 Recipes 9 Recipes
Wet Dog Food 5 Recipes 5 Recipes
Dog Treats 13 Treats
Dry Cat Food 2 Recipes 5 Recipes
Wet Cat Food 2 Recipes 9 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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