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VeRUS vs Inception

VeRUS vs. Inception

In this comparison article for VeRUS vs Inception, we'll highlight the key differences between these two pet food brands. To properly compare VeRUS and Inception, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Inception vs VeRUS comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our VeRUS Review Page or Inception Review Page.

Guaranteed Analysis: Inception vs. VeRUS

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

VeRUS Dog Food vs. Inception Dog Food

Dry Dog FoodVeRUSInception
Crude Protein25.6%28.4%
Crude Fat14.4%17.0%
Crude Fiber4.4%6.8%
Wet/Canned Dog FoodVeRUSInception
Crude Protein39.2%36.4%
Crude Fat27.4%20.5%
Crude Fiber10.0%9.1%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a small difference between the protein content of Inception and VeRUS. We can see that Inception guarantees about 2.85% more protein than VeRUS. In addition, VeRUS wet dog foods also provide more protein than Inception wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

According to our average data, VeRUS typically provides less fat than Inception. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, VeRUS wet dog foods also provide more fat than Inception wet foods.


If you look at the average percentages of crude fiber, you'll notice that Inception typically guarantees 2.44% more fiber. This is a fairly small difference between Inception and VeRUS, but still worth mentioning. For wet dog foods, VeRUS and Inception provide roughly the same amount of fiber.

VeRUS Cat Food vs. Inception Cat Food

Dry Cat FoodVeRUSInception
Crude Protein35.6%33.3%
Crude Fat22.2%15.6%
Crude Fiber3.3%7.8%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

According to our data, VeRUS guarantees 2.22% more protein than Inception. Although this difference is relatively small, it's still a notable difference.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

There is a relatively large difference between the fat content of VeRUS and Inception. On average, Inception dry cat food recipes contain 6.67% less fat than VeRUS recipes.


VeRUS dry recipes contain 4.44% less fiber than Inception dry recipes. This difference in fiber content is a notable difference between Inception and VeRUS.

VeRUS Pet Food Ingredients vs. Inception Pet Food Ingredients

Here are some of the controversial ingredients used only by VeRUS.

Pea Protein
Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by VeRUS.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of VeRUS & Inception?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of VeRUS or Inception pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog FoodVeRUSInception
Per Pound$3.16$2.05
Per Calorie$0.0020$0.0012
Wet Dog FoodVeRUSInception
Per Pound$4.57$3.49
Per Calorie$0.0093$0.0074

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding VeRUS or Inception, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for VeRUS or Inception will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for VeRUS and Inception. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy VeRUS Pet Foods

You can purchase VeRUS pet foods from the following stores:


19 Recipes In-Stock Today

Where To Buy Inception Pet Foods

You can purchase Inception pet food products from these retailers:


14 Recipes In-Stock Today

12 Recipes In-Stock Today

Type Of Pet Foods Available

ProductVeRUSInception
Dry Dog Food8 Recipes4 Recipes
Wet Dog Food14 Recipes4 Recipes
Dog TreatsNone4 Treats
Dry Cat Food1 Recipes3 Recipes
Wet Cat Food13 RecipesNone
Cat TreatsNoneNone

Top Rated VeRUS Recipes

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Canine Dry Food Life Virtue Grain Free Chicken, Lentils & Yams Formula
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Canine Canned Fish & Potato Pate Formula
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Feline Dry Food Life Advantage Chicken Meal, Brown Rice & Oats Formula
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Feline Canned Turkey, Chicken & Fish Pate Formula
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Top Rated Inception Recipes

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Dry Dog Food Chicken & Pork Meal Recipe
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Dry Dog Food Fish Recipe
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Dog Food
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Canned Dog Food Chicken & Pork Recipe
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Cat Food
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Dry Cat Food Chicken Recipe
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