VeRUS vs Instinct

VeRUS vs. Instinct

In this comparison article for VeRUS vs Instinct, we'll highlight the key differences between these two pet food brands. To properly compare VeRUS and Instinct, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Instinct vs VeRUS comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our VeRUS Review Page or Instinct Review Page.

Guaranteed Analysis: Instinct vs. VeRUS

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

VeRUS Dog Food vs. Instinct Dog Food

Dry Dog Food VeRUS Instinct
Crude Protein 25.6% 35.6%
Crude Fat 14.4% 20.3%
Crude Fiber 4.4% 4.6%
Wet/Canned Dog Food VeRUS Instinct
Crude Protein 38.5% 45.0%
Crude Fat 27.3% 25.0%
Crude Fiber 8.8% 7.9%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Instinct dry dog food recipes contain 10.02% more protein than VeRUS recipes. Clearly, there is a significant difference between the protein content of VeRUS and Instinct. For wet dog foods, Instinct provides more protein (about 6.48% more).


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

The table shows that VeRUS provides far less fat than Instinct. The difference in fat content is roughly 5.90%. For wet dog foods, VeRUS typically provides a little more fat (about 2.31% more).


As you can see, VeRUS and Instinct guarantee a similar amount of crude fiber. With regards to wet dog food, VeRUS and Instinct also provide roughly the same amount of crude fiber.

VeRUS Cat Food vs. Instinct Cat Food

Dry Cat Food VeRUS Instinct
Crude Protein 35.6% 44.5%
Crude Fat 22.2% 20.6%
Crude Fiber 3.3% 4.2%
Wet/Canned Cat Food VeRUS Instinct
Crude Protein 44.7% 48.3%
Crude Fat 31.6% 24.7%
Crude Fiber 5.3% 8.8%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

When you look at the average percentages of crude protein for dry cat food, it's clear that Instinct provides significantly more protein. On average, Instinct guarantees about 8.91% more protein than VeRUS. For wet cat foods, Instinct typically provides a little more protein (about 3.63% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

Instinct and VeRUS both provide roughly the same amount of crude fat. For wet cat foods, VeRUS provides more fat (about 6.86% more).


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet cat foods, Instinct typically provides a little more fiber (about 3.45% more).

VeRUS Pet Food Ingredients vs. Instinct Pet Food Ingredients

VeRUS and Instinct both use the following controversial ingredients in many of their products:

Pea Protein
Tomato Pomace

Here are some of the controversial ingredients used only by Instinct.

Garlic
Canola Oil
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

VeRUS and Instinct both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of VeRUS & Instinct?

According to our records, VeRUS has never been recalled.

Instinct has been recalled 2 times.

  • July 24, 2015: Salmonella
  • Feb. 15, 2013: Pieces of clear plastic in bag

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food VeRUS Instinct
Per Pound $2.90 $3.31
Per Calorie $0.0018 $0.0017
Dry Cat Food VeRUS Instinct
Per Pound $2.90 $4.61
Per Calorie $0.0015 $0.0024
Wet Dog Food VeRUS Instinct
Per Pound $4.78 $5.97
Per Calorie $0.0101 $0.0111
Wet Cat Food VeRUS Instinct
Per Pound $7.11 $9.04
Per Calorie $0.0137 $0.0190

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding VeRUS or Instinct, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for VeRUS or Instinct will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for VeRUS and Instinct. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy VeRUS Pet Foods

You can purchase VeRUS pet foods from the following stores:



Where To Buy Instinct Pet Foods

You can purchase Instinct pet food products from these retailers:







Type Of Pet Foods Available

Product VeRUS Instinct
Dry Dog Food 8 Recipes 27 Recipes
Wet Dog Food 11 Recipes 18 Recipes
Dog Treats
Dry Cat Food 1 Recipes 14 Recipes
Wet Cat Food 16 Recipes 17 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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