VeRUS vs Pure Balance

VeRUS vs. Pure Balance

In this comparison article for VeRUS vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare VeRUS and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs VeRUS comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our VeRUS Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. VeRUS

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

VeRUS Dog Food vs. Pure Balance Dog Food

Dry Dog Food VeRUS Pure Balance
Crude Protein 25.6% 29.2%
Crude Fat 14.4% 16.7%
Crude Fiber 4.4% 5.6%
Wet/Canned Dog Food VeRUS Pure Balance
Crude Protein 38.5% 34.6%
Crude Fat 27.3% 24.6%
Crude Fiber 8.8% 7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our data, Pure Balance guarantees 3.65% more protein than VeRUS. Although this difference is relatively small, it's still a notable difference. In addition, VeRUS wet dog foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a small difference between the fat content of Pure Balance and VeRUS. We can see that Pure Balance guarantees about 2.22% more fat than VeRUS. In addition, VeRUS wet dog foods also provide more fat than Pure Balance wet foods.


VeRUS and Pure Balance both provide roughly the same amount of crude fiber. With regards to wet dog food, VeRUS and Pure Balance also provide roughly the same amount of crude fiber.

VeRUS Cat Food vs. Pure Balance Cat Food

Dry Cat Food VeRUS Pure Balance
Crude Protein 35.6% 39.9%
Crude Fat 22.2% 17.7%
Crude Fiber 3.3% 5.9%
Wet/Canned Cat Food VeRUS Pure Balance
Crude Protein 44.7% 42.0%
Crude Fat 31.6% 25.4%
Crude Fiber 5.3% 7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Our analysis shows that Pure Balance guarantees 4.33% more protein than VeRUS dry cat food recipes. For wet cat foods, VeRUS typically provides a little more protein (about 2.62% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

There is a relatively large difference between the fat content of VeRUS and Pure Balance. On average, Pure Balance dry cat food recipes contain 4.54% less fat than VeRUS recipes. In addition, VeRUS wet cat foods also provide more fat than Pure Balance wet foods.


According to our average data, VeRUS typically provides less fiber than Pure Balance. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet cat foods, Pure Balance and VeRUS provide roughly the same amount of fiber.

VeRUS Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

VeRUS and Pure Balance both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by VeRUS.

Tomato Pomace

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

VeRUS and Pure Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex

Product Safety: Recall History of VeRUS & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of VeRUS or Pure Balance pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food VeRUS Pure Balance
Per Pound $2.90 $1.54
Per Calorie $0.0018 $0.0009
Dry Cat Food VeRUS Pure Balance
Per Pound $2.90 $2.19
Per Calorie $0.0015 $0.0013
Wet Dog Food VeRUS Pure Balance
Per Pound $4.78 $1.78

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding VeRUS or Pure Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for VeRUS or Pure Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for VeRUS and Pure Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy VeRUS Pet Foods

You can purchase VeRUS pet foods from the following stores:



Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:




Type Of Pet Foods Available

Product VeRUS Pure Balance
Dry Dog Food 8 Recipes 7 Recipes
Wet Dog Food 11 Recipes 15 Recipes
Dog Treats
Dry Cat Food 1 Recipes 5 Recipes
Wet Cat Food 16 Recipes 4 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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