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VeRUS vs Pure Balance

VeRUS vs. Pure Balance

In this comparison article for VeRUS vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare VeRUS and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs VeRUS comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our VeRUS Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. VeRUS

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

VeRUS Dog Food vs. Pure Balance Dog Food

Dry Dog FoodVeRUSPure Balance
Crude Protein25.6%29.2%
Crude Fat14.4%16.7%
Crude Fiber4.4%5.6%
Wet/Canned Dog FoodVeRUSPure Balance
Crude Protein39.2%34.6%
Crude Fat27.4%24.6%
Crude Fiber10.0%7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our data, Pure Balance guarantees 3.65% more protein than VeRUS. Although this difference is relatively small, it's still a notable difference. In addition, VeRUS wet dog foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a small difference between the fat content of Pure Balance and VeRUS. We can see that Pure Balance guarantees about 2.22% more fat than VeRUS. In addition, VeRUS wet dog foods also provide more fat than Pure Balance wet foods.


VeRUS and Pure Balance both provide roughly the same amount of crude fiber. For wet dog foods, VeRUS typically provides a little more fiber (about 2.89% more).

VeRUS Cat Food vs. Pure Balance Cat Food

Dry Cat FoodVeRUSPure Balance
Crude Protein35.6%39.9%
Crude Fat22.2%17.7%
Crude Fiber3.3%5.9%
Wet/Canned Cat FoodVeRUSPure Balance
Crude Protein44.4%42.0%
Crude Fat31.8%25.4%
Crude Fiber5.2%7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Our analysis shows that Pure Balance guarantees 4.33% more protein than VeRUS dry cat food recipes. For wet cat foods, VeRUS typically provides a little more protein (about 2.38% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

There is a relatively large difference between the fat content of VeRUS and Pure Balance. On average, Pure Balance dry cat food recipes contain 4.54% less fat than VeRUS recipes. In addition, VeRUS wet cat foods also provide more fat than Pure Balance wet foods.


According to our average data, VeRUS typically provides less fiber than Pure Balance. However, this difference is relatively small and doesn't represent a significant difference between the two brands. For wet cat foods, Pure Balance and VeRUS provide roughly the same amount of fiber.

VeRUS Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

VeRUS and Pure Balance both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by VeRUS.

Tomato Pomace

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

VeRUS and Pure Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex

Product Safety: Recall History of VeRUS & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of VeRUS or Pure Balance pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy VeRUS Pet Foods

You can purchase VeRUS pet foods from the following stores:


19 Recipes In-Stock Today

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


Type Of Pet Foods Available

ProductVeRUSPure Balance
Dry Dog Food8 Recipes7 Recipes
Wet Dog Food14 Recipes15 Recipes
Dog TreatsNoneNone
Dry Cat Food1 Recipes5 Recipes
Wet Cat Food13 Recipes4 Recipes
Cat TreatsNone3 Treats

Top Rated VeRUS Recipes

Dog Food
VeRUS
Canine Dry Food Life Virtue Grain Free Chicken, Lentils & Yams Formula
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Dog Food
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Canine Canned Fish & Potato Pate Formula
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Cat Food
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Feline Dry Food Life Advantage Chicken Meal, Brown Rice & Oats Formula
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Feline Canned Turkey, Chicken & Fish Pate Formula
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Top Rated Pure Balance Recipes

Dog Food
Pure Balance
Wild & Free Grain Free Formula - Bison, Pea & Venison Recipe
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Dog Food
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Canned Dog Food Turkey & Chicken Recipe For Adult Dogs
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Cat Food
Pure Balance
Wild & Free High Protein Salmon Recipe For Cats
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Cat Food
Pure Balance
High Protein Grain Free Chicken & Turkey Recipe In Sauce For Cats
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