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VeRUS vs WholeHearted

VeRUS vs. WholeHearted

In this comparison article for VeRUS vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare VeRUS and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs VeRUS comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our VeRUS Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. VeRUS

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

VeRUS Dog Food vs. WholeHearted Dog Food

Dry Dog Food VeRUS WholeHearted
Crude Protein 25.6% 29.2%
Crude Fat 14.4% 15.8%
Crude Fiber 4.4% 5.6%
Wet/Canned Dog Food VeRUS WholeHearted
Crude Protein 38.5% 43.6%
Crude Fat 27.3% 24.3%
Crude Fiber 8.8% 7.0%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a small difference between the protein content of WholeHearted and VeRUS. We can see that WholeHearted guarantees about 3.64% more protein than VeRUS. In addition, WholeHearted wet dog foods also provide more protein than VeRUS wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively insignificant difference between the crude fat content of the two brands. For wet dog foods, VeRUS typically provides a little more fat (about 3.00% more).


Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, VeRUS and WholeHearted also provide roughly the same amount of crude fiber.

VeRUS Cat Food vs. WholeHearted Cat Food

Dry Cat Food VeRUS WholeHearted
Crude Protein 35.6% 36.7%
Crude Fat 22.2% 14.9%
Crude Fiber 3.3% 5.8%
Wet/Canned Cat Food VeRUS WholeHearted
Crude Protein 44.7% 57.0%
Crude Fat 31.6% 17.1%
Crude Fiber 5.3% 7.5%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

As you can see, VeRUS and WholeHearted guarantee a similar amount of crude protein. For wet cat foods, WholeHearted provides significantly more protein (about 12.38% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

There is a relatively large difference between the fat content of VeRUS and WholeHearted. On average, WholeHearted dry cat food recipes contain 7.27% less fat than VeRUS recipes. In addition, VeRUS wet cat foods also provide more fat than WholeHearted wet foods.


According to our average data, VeRUS typically provides less fiber than WholeHearted. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, WholeHearted wet cat foods also provide more fiber than VeRUS wet foods.

VeRUS Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

VeRUS and WholeHearted both use the following controversial ingredients in many of their products:

Pea Protein
Tomato Pomace

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Canola Oil
Iron Oxide
Caramel Color
Powdered Cellulose
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

VeRUS and WholeHearted both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of VeRUS & WholeHearted?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of VeRUS or WholeHearted pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy VeRUS Pet Foods

You can purchase VeRUS pet foods from the following stores:


25 Recipes In-Stock Today

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:


Type Of Pet Foods Available

Product VeRUS WholeHearted
Dry Dog Food 8 Recipes 22 Recipes
Wet Dog Food 11 Recipes 21 Recipes
Dog Treats 18 Treats
Dry Cat Food 1 Recipes 11 Recipes
Wet Cat Food 16 Recipes 17 Recipes
Cat Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores