Vital Essentials vs Whole Earth Farms

Vital Essentials vs. Whole Earth Farms

In this comparison article for Vital Essentials vs Whole Earth Farms, we'll highlight the key differences between these two pet food brands. To properly compare Vital Essentials and Whole Earth Farms, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Whole Earth Farms vs Vital Essentials comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Vital Essentials Review Page or Whole Earth Farms Review Page.

Guaranteed Analysis: Whole Earth Farms vs. Vital Essentials

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Vital Essentials Dog Food vs. Whole Earth Farms Dog Food

Dry Dog Food Vital Essentials Whole Earth Farms
Crude Protein 51.7% 29.3%
Crude Fat 26.4% 15.1%
Crude Fiber 2.2% 4.3%
Wet/Canned Dog Food Vital Essentials Whole Earth Farms
Crude Protein 53.4% 42.0%
Crude Fat 33.1% 20.5%
Crude Fiber 6.6% 6.8%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The comparison table above shows that Vital Essentials dry dog foods provide significantly more protein than Whole Earth Farms. More specifically, Vital Essentials guarantees at least 22.33% more protein. Similarly, Vital Essentials wet dog foods provide significantly more protein than Whole Earth Farms wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Vital Essentials dry dog foods clearly provides more fat than Whole Earth Farms. In fact, the difference between the fat content is roughly 11.24%, which is a significant amount. Similarly, Vital Essentials wet dog foods provide significantly more protein than Whole Earth Farms wet foods.


There is a small difference between the fiber content of Whole Earth Farms and Vital Essentials. We can see that Whole Earth Farms guarantees about 2.12% more fiber than Vital Essentials. For wet dog foods, Whole Earth Farms and Vital Essentials provide roughly the same amount of fiber.

Vital Essentials Cat Food vs. Whole Earth Farms Cat Food

Dry Cat Food Vital Essentials Whole Earth Farms
Crude Protein 51.9% 39.6%
Crude Fat 18.2% 14.8%
Crude Fiber 3.3% 4.7%
Wet/Canned Cat Food Vital Essentials Whole Earth Farms
Crude Protein 60.9% 42.2%
Crude Fat 28.6% 19.7%
Crude Fiber 3.7% 12.4%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

On average, Vital Essentials dry cat food recipes contain 12.35% more protein than Whole Earth Farms recipes. Clearly, there is a significant difference between the protein content of Whole Earth Farms and Vital Essentials. Similarly, Vital Essentials wet cat foods provide significantly more protein than Whole Earth Farms wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

According to our average data, Whole Earth Farms typically provides less fat than Vital Essentials. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Vital Essentials wet cat foods also provide more fat than Whole Earth Farms wet foods.


There is a relatively insignificant difference between the crude fiber content of the two brands. For wet cat foods, Whole Earth Farms provides significantly more fiber (about 8.75% more).

Vital Essentials Pet Food Ingredients vs. Whole Earth Farms Pet Food Ingredients

Here are some of the controversial ingredients used only by Whole Earth Farms.

Pea Protein
Caramel Color

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Whole Earth Farms.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Vital Essentials & Whole Earth Farms?

Vital Essentials has been recalled 4 times.

  • July 8, 2015: Listeria monocytogenes
  • Jan. 15, 2016: Salmonella
  • Feb. 24, 2018: Salmonella
  • April 16, 2018: Salmonella

According to our records, Whole Earth Farms has never been recalled.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Vital Essentials Whole Earth Farms
Per Pound $31.24 $2.15
Per Calorie $0.0142 $0.0013
Dry Cat Food Vital Essentials Whole Earth Farms
Per Pound $38.77 $3.07
Per Calorie $0.0220 $0.0019

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Vital Essentials or Whole Earth Farms, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Vital Essentials or Whole Earth Farms will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Vital Essentials and Whole Earth Farms. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Vital Essentials Pet Foods

You can purchase Vital Essentials pet foods from the following stores:






Where To Buy Whole Earth Farms Pet Foods

You can purchase Whole Earth Farms pet food products from these retailers:






Type Of Pet Foods Available

Product Vital Essentials Whole Earth Farms
Dry Dog Food 11 Recipes
Wet Dog Food 15 Recipes
Dog Treats 30 Treats 3 Treats
Dry Cat Food 5 Recipes
Wet Cat Food 17 Recipes
Cat Treats 8 Treats

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