
Wag vs. Hill's Ideal Balance
In this comparison article for Wag vs Hill's Ideal Balance, we'll highlight the key differences between these two pet food brands. To properly compare Wag and Hill's Ideal Balance, we'll use up-to-date nutritional and price information.
There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.
Throughout this Hill's Ideal Balance vs Wag comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Wag Review Page or Hill's Ideal Balance Review Page.
Guaranteed Analysis: Hill's Ideal Balance vs. Wag
According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.
All percentages used in this comparison are averages reported on a dry matter basis.
Wag Dog Food vs. Hill's Ideal Balance Dog Food
Dry Dog Food | Wag | Hill's Ideal Balance |
Crude Protein | 39.1% | 23.5% |
Crude Fat | 16.9% | 17.8% |
Crude Fiber | 5.7% | 1.6% |
Crude Protein Comparison For Dog Food
Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.
Wag dry dog foods clearly provides more protein than Hill's Ideal Balance. In fact, the difference between the protein content is roughly 15.66%, which is a significant amount.
Crude Fat Comparison For Dog Food
Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):
- Help produce prostaglandins, which reduce inflammation among other critical functions.
- Aid in the absorption of fat-soluble vitamins
- Improve skin and coat health
- Improve the palatially of your dog's food
Both brands provide roughly the same amount of crude fat.
Hill's Ideal Balance dry recipes contain 4.05% less fiber than Wag dry recipes. This difference in fiber content is a notable difference between Wag and Hill's Ideal Balance.
Wag Pet Food Ingredients vs. Hill's Ideal Balance Pet Food Ingredients
Wag and Hill's Ideal Balance both use the following controversial ingredients in many of their products:
Here are some of the controversial ingredients used only by Hill's Ideal Balance.
We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.
Here are some of the harmful ingredients used only by Hill's Ideal Balance.
Product Safety: Recall History of Wag & Hill's Ideal Balance?
According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Wag or Hill's Ideal Balance pet food products.
Price Comparison: Which Brand Is More Expensive?
Dry Dog Food | Wag | Hill's Ideal Balance |
Per Pound | $1.75 | $1.98 |
Per Calorie | $0.0010 | $0.0011 |
The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.
If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Wag or Hill's Ideal Balance, input your pet's weight into our cost analyzer widget.
Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Wag or Hill's Ideal Balance will depend on your shopping habits.
Pet owners who use our price comparison feature typically save more than 25% off retail prices for Wag and Hill's Ideal Balance. In addition, we currently have some great coupons for our readers.
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Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!
Where To Buy Wag Pet Foods
You can purchase Wag pet foods from the following stores:

Where To Buy Hill's Ideal Balance Pet Foods
You can purchase Hill's Ideal Balance pet food products from these retailers:




Type Of Pet Foods Available
Product | Wag | Hill's Ideal Balance |
Dry Dog Food | 5 Recipes | 6 Recipes |
Wet Dog Food | 2 Recipes | |
Dog Treats | 3 Treats | |
Dry Cat Food | 4 Recipes | |
Wet Cat Food | 2 Recipes | |
Cat Treats |