Wag vs Primal

Wag vs. Primal

In this comparison article for Wag vs Primal, we'll highlight the key differences between these two pet food brands. To properly compare Wag and Primal, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Primal vs Wag comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Wag Review Page or Primal Review Page.

Guaranteed Analysis: Primal vs. Wag

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Wag Dog Food vs. Primal Dog Food

Dry Dog Food Wag Primal
Crude Protein 39.1% 46.2%
Crude Fat 16.9% 31.5%
Crude Fiber 5.7% 2.3%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

The table shows that Wag provides far less protein than Primal. The difference in protein content is roughly 7.12%.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

On average, Primal dry dog food recipes contain 14.65% more fat than Wag recipes. Clearly, there is a significant difference between the fat content of Wag and Primal.


If you look at the average percentages of crude fiber, you'll notice that Wag typically guarantees 3.33% more fiber. This is a fairly small difference between Wag and Primal, but still worth mentioning.

Wag Pet Food Ingredients vs. Primal Pet Food Ingredients

Here are some of the controversial ingredients used only by Wag.

Pea Protein

Product Safety: Recall History of Wag & Primal?

According to our records, Wag has never been recalled.

Primal has been recalled 2 times.

  • March 13, 2015: low thiamine level
  • Dec. 22, 2017: incorrect bone grind size

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Wag Primal
Per Pound $1.53 $41.07
Per Calorie $0.0009 $0.0155

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Wag or Primal, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Wag or Primal will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Wag and Primal. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Wag Pet Foods

You can purchase Wag pet foods from the following stores:



Where To Buy Primal Pet Foods

You can purchase Primal pet food products from these retailers:










Type Of Pet Foods Available

Product Wag Primal
Dry Dog Food 5 Recipes
Wet Dog Food
Dog Treats 8 Treats
Dry Cat Food
Wet Cat Food
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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