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Wag vs Pure Balance

Wag vs. Pure Balance

In this comparison article for Wag vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Wag and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Wag comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Wag Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Wag

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Wag Dog Food vs. Pure Balance Dog Food

Dry Dog FoodWagPure Balance
Crude Protein39.1%29.2%
Crude Fat16.9%16.7%
Crude Fiber5.7%5.6%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Wag dry dog food recipes contain 9.90% more protein than Pure Balance recipes. Clearly, there is a significant difference between the protein content of Pure Balance and Wag.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

As you can see, Pure Balance and Wag guarantee a similar amount of crude fat.


Pure Balance and Wag both provide roughly the same amount of crude fiber.

Wag Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Wag and Pure Balance both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Wag & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Wag or Pure Balance pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Wag Pet Foods

You can purchase Wag pet foods from the following stores:


5 Recipes In-Stock Today

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


Type Of Pet Foods Available

ProductWagPure Balance
Dry Dog Food5 Recipes7 Recipes
Wet Dog FoodNone15 Recipes
Dog TreatsNoneNone
Dry Cat FoodNone5 Recipes
Wet Cat FoodNone4 Recipes
Cat TreatsNone3 Treats

Top Rated Wag Recipes

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(An Amazon Brand) Dry Dog Food Chicken & Lentil Recipe For Puppies
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(An Amazon Brand) Dry Dog Food Lamb & Lentil Recipe For All Life Stages
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(An Amazon Brand) Dry Dog Food Beef & Lentil Recipe With Wild Boar For Adult Dogs
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(An Amazon Brand) Dry Dog Food Turkey & Lentil Recipe For Adult Dogs
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Top Rated Pure Balance Recipes

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Pure Balance
Wild & Free Grain Free Formula - Bison, Pea & Venison Recipe
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Canned Dog Food Turkey & Chicken Recipe For Adult Dogs
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Cat Food
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Wild & Free High Protein Salmon Recipe For Cats
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Cat Food
Pure Balance
High Protein Grain Free Chicken & Turkey Recipe In Sauce For Cats
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