In this comparison article for Wag vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Wag and WholeHearted, we'll use up-to-date nutritional and price information.
There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.
Throughout this WholeHearted vs Wag comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Wag Review Page or WholeHearted Review Page.
Guaranteed Analysis: WholeHearted vs. Wag
According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.
All percentages used in this comparison are averages reported on a dry matter basis.
Wag Dog Food vs. WholeHearted Dog Food
Dry Dog Food
Wag
WholeHearted
Crude Protein
39.1%
29.1%
Crude Fat
16.9%
15.6%
Crude Fiber
5.7%
5.6%
Crude Protein Comparison For Dog Food
Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.
When you look at the average percentages of crude protein for dry dog food, it's clear that Wag provides significantly more protein. On average, Wag guarantees about 10.02% more protein than WholeHearted.
Crude Fat Comparison For Dog Food
Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.
WholeHearted and Wag both provide roughly the same amount of crude fat.
There is a relatively insignificant difference between the crude fiber content of the two brands.
Wag Pet Food Ingredients vs. WholeHearted Pet Food Ingredients
Wag and WholeHearted both use the following controversial ingredients in many of their products:
Pea Protein
Pea Protein
Pea protein is produced by removing the starchy parts of peas. Pea protein is considered controversial because it provides a substantial plant based protein boost. This boost is undesirable because plant based protein is typically lower in biological value when compared to meat based proteins.
Here are some of the controversial ingredients used only by WholeHearted.
Beet Pulp
Beet Pulp
Beet pulp is the by-product which remains once sugar has been extracted from sugar beets. The primary contribution of beet pulp is dietary fiber.
We'd also like to note that beet pulp is fairly controversial in pet food. Proponents claim that beet pulp can promote intestinal health and regulate blood sugar. However, opponents claim that beet pulp is an inexpensive filler.
Canola Oil
Canola Oil
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
Iron Oxide
Iron Oxide
Iron oxide is an FDA approved natural food coloring agent. It's commonly found in rusting metal and provides a reddish-brown color.
We believe food colorants are unnecessary ingredients in pet food. Other than potential harm, food colorants do not provide any nutritional value. These type of ingredients are used only to make the food look appealing to humans.
Caramel Color
Caramel Color
Caramel color is a concentrated form of caramel, a natural food colorant. Caramel color has been linked to cancer in laboratory animals. Since our pets do not care about food color, caramel color is an unnecessary addition with possible health risks.
Tomato Pomace
Tomato Pomace
Tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.
Powdered Cellulose
Powdered Cellulose
Powdered cellulose is produced from minuscule pieces of wood pulp and plant fibers. Other than its fiber content, powdered cellulose lacks any nutritional contribution.
Dried Tomato Pomace
Dried Tomato Pomace
Dried tomato pomace is a by-product of tomato manufacturing. It's considered a controversial ingredient because many people believe it is an inexpensive low quality filler. However, tomato pomace provides a notable amount of dietary fiber, B vitamins, Lycopene, and vitamin A. Although it is a very inexpensive ingredient, it is not nutritionally empty.
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols)
Canola oil is a plant-derived oil from the seeds of canola plants. Although fat is an essential component of any diet, canola oil is controversial in pet food. Proponents claim that canola oil provides a better fat profile in comparison to other plant based oils. However, opponents claim that canola oil is typically produced with genetically modified rapeseed and that rapeseed oil has multiple adverse health affects.
We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.
Here are some of the harmful ingredients used only by WholeHearted.
Menadione Sodium Bisulfite Complex
Menadione Sodium Bisulfite Complex
Menadione sodium bisulfite complex is a synthetic version of vitamin K that has been linked to many health concerns. Research has suggested possible toxic reactions in liver cells and red blood cells among other serious problems. In fact, one large chemical supplier warns, "The substance is toxic to kidneys, lungs, liver, mucous membranes. Repeated or prolonged exposure to the substance can produce target organs damage."
Product Safety: Recall History of Wag & WholeHearted?
According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Wag or WholeHearted pet food products.
Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!
Where To Buy Wag Pet Foods
You can purchase Wag pet foods from the following stores:
5 Recipes In-Stock Today
Where To Buy WholeHearted Pet Foods
You can purchase WholeHearted pet food products from these retailers:
Type Of Pet Foods Available
Product
Wag
WholeHearted
Dry Dog Food
5 Recipes
22 Recipes
Wet Dog Food
None
21 Recipes
Dog Treats
None
18 Treats
Dry Cat Food
None
11 Recipes
Wet Cat Food
None
17 Recipes
Cat Treats
None
14 Treats
Top Rated Wag Recipes
Dog Food
Wag (An Amazon Brand) Dry Dog Food Chicken & Lentil Recipe For Puppies
