Wag vs WholeHearted

Wag vs. WholeHearted

In this comparison article for Wag vs WholeHearted, we'll highlight the key differences between these two pet food brands. To properly compare Wag and WholeHearted, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this WholeHearted vs Wag comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Wag Review Page or WholeHearted Review Page.

Guaranteed Analysis: WholeHearted vs. Wag

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Wag Dog Food vs. WholeHearted Dog Food

Dry Dog Food Wag WholeHearted
Crude Protein 39.1% 29.2%
Crude Fat 16.9% 15.8%
Crude Fiber 5.7% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry dog food, it's clear that Wag provides significantly more protein. On average, Wag guarantees about 9.92% more protein than WholeHearted.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

WholeHearted and Wag both provide roughly the same amount of crude fat.


There is a relatively insignificant difference between the crude fiber content of the two brands.

Wag Pet Food Ingredients vs. WholeHearted Pet Food Ingredients

Wag and WholeHearted both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Canola Oil
Iron Oxide
Caramel Color
Tomato Pomace
Powdered Cellulose
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by WholeHearted.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Wag & WholeHearted?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Wag or WholeHearted pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Wag Pet Foods

You can purchase Wag pet foods from the following stores:



Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet food products from these retailers:



Type Of Pet Foods Available

Product Wag WholeHearted
Dry Dog Food 5 Recipes 22 Recipes
Wet Dog Food 21 Recipes
Dog Treats 18 Treats
Dry Cat Food 11 Recipes
Wet Cat Food 17 Recipes
Cat Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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