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Weruva vs I and Love and You

Weruva vs. I and Love and You

In this comparison article for Weruva vs I and Love and You, we'll highlight the key differences between these two pet food brands. To properly compare Weruva and I and Love and You, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this I and Love and You vs Weruva comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Weruva Review Page or I and Love and You Review Page.

Guaranteed Analysis: I and Love and You vs. Weruva

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Weruva Dog Food vs. I and Love and You Dog Food

Dry Dog Food Weruva I and Love and You
Crude Protein 40.6% 34.4%
Crude Fat 14.7% 15.5%
Crude Fiber 5.6% 5.1%
Wet/Canned Dog Food Weruva I and Love and You
Crude Protein 57.4% 44.4%
Crude Fat 15.0% 18.9%
Crude Fiber 3.8% 5.6%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a relatively large difference between the protein content of Weruva and I and Love and You. On average, I and Love and You dry dog food recipes contain 6.16% less protein than Weruva recipes. In addition, Weruva wet dog foods also provide more protein than I and Love and You wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively insignificant difference between the crude fat content of the two brands. For wet dog foods, I and Love and You typically provides a little more fat (about 3.90% more).


Both brands provide roughly the same amount of crude fiber. With regards to wet dog food, I and Love and You and Weruva also provide roughly the same amount of crude fiber.

Weruva Cat Food vs. I and Love and You Cat Food

Wet/Canned Cat Food Weruva I and Love and You
Crude Protein 60.6% 47.0%
Crude Fat 14.9% 20.6%
Crude Fiber 5.1% 3.7%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

When you look at the average percentages of crude protein for wet cat food, it's clear that Weruva provides significantly more protein. On average, Weruva guarantees about 13.66% more protein than I and Love and You.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Our analysis shows that I and Love and You guarantees 5.72% more fat than Weruva wet cat food recipes.


I and Love and You and Weruva both provide roughly the same amount of crude fiber.

Weruva Pet Food Ingredients vs. I and Love and You Pet Food Ingredients

Weruva and I and Love and You both use the following controversial ingredients in many of their products:

Pea Protein
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Weruva.

Tomato Pomace

Here are some of the controversial ingredients used only by I and Love and You.

Canola Oil

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Weruva.

Menadione Sodium Bisulfite
Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by I and Love and You.

Menadione Sodium Bisulfate
Menadione Sodium Bisulfate Complex

Product Safety: Recall History of Weruva & I and Love and You?

According to our records, Weruva has never been recalled.

I and Love and You has been recalled once.

  • July 14, 2015: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Weruva I and Love and You
Per Pound $4.10 $6.09
Per Calorie $0.0027 $0.0038
Wet Dog Food Weruva I and Love and You
Per Pound $5.26 $2.82
Per Calorie $0.0173 $0.0072
Wet Cat Food Weruva I and Love and You
Per Pound $6.73 $6.90
Per Calorie $0.0208 $0.0149

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Weruva or I and Love and You, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Weruva or I and Love and You will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Weruva and I and Love and You. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Weruva Pet Foods

You can purchase Weruva pet foods from the following stores:


69 Recipes In-Stock Today

70 Recipes In-Stock Today

61 Recipes In-Stock Today

30 Recipes In-Stock Today

Where To Buy I and Love and You Pet Foods

You can purchase I and Love and You pet food products from these retailers:


41 Recipes In-Stock Today

43 Recipes In-Stock Today

33 Recipes In-Stock Today

17 Recipes In-Stock Today

23 Recipes In-Stock

Type Of Pet Foods Available

Product Weruva I and Love and You
Dry Dog Food 4 Recipes 9 Recipes
Wet Dog Food 20 Recipes 5 Recipes
Dog Treats 12 Treats
Dry Cat Food 5 Recipes
Wet Cat Food 70 Recipes 9 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores