In this comparison article for Whiskas vs Vital Essentials, we'll highlight the key differences between these two pet food brands. To properly compare Whiskas and Vital Essentials, we'll use up-to-date nutritional and price information.
There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.
Throughout this Vital Essentials vs Whiskas comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Whiskas Review Page or Vital Essentials Review Page.
Guaranteed Analysis: Vital Essentials vs. Whiskas
According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.
All percentages used in this comparison are averages reported on a dry matter basis.
Whiskas Cat Food vs. Vital Essentials Cat Food
Dry Cat Food
Whiskas
Vital Essentials
Crude Protein
40.2%
54.0%
Crude Fat
13.7%
27.5%
Crude Fiber
5.1%
5.1%
Wet/Canned Cat Food
Whiskas
Vital Essentials
Crude Protein
59.5%
50.6%
Crude Fat
14.4%
18.8%
Crude Fiber
19.9%
2.5%
Crude Protein Comparison For Cat Food
Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.
The comparison table above shows that Vital Essentials dry cat foods provide significantly more protein than Whiskas. More specifically, Vital Essentials guarantees at least 13.76% more protein. Similarly, Whiskas wet cat foods provide significantly more protein than Vital Essentials wet foods.
Crude Fat Comparison For Cat Food
There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):
Fats help with the digestion and absorption of fat-soluble vitamins
Reduce inflammation associated with arthritis
Slow the growth of yeast infections
Prevent or reduce the likelihood of certain heart problems.
Aid in the development of the retina and visual cortex.
Vital Essentials dry cat foods clearly provides more fat than Whiskas. In fact, the difference between the fat content is roughly 13.84%, which is a significant amount. For wet cat foods, Vital Essentials provides more fat (about 4.45% more).
There is a relatively insignificant difference between the crude fiber content of the two brands. For wet cat foods, Whiskas provides significantly more fiber (about 17.42% more).
Whiskas Pet Food Ingredients vs. Vital Essentials Pet Food Ingredients
Here are some of the controversial ingredients used only by Whiskas.
Liver
Liver
Liver is a controversial ingredient because the source animal is not specified. Anonymous animal ingredients are typically very low quality and may contain almost any animal, including dogs and cats!
Iron Oxide
Iron Oxide
Iron oxide is an FDA approved natural food coloring agent. It's commonly found in rusting metal and provides a reddish-brown color.
We believe food colorants are unnecessary ingredients in pet food. Other than potential harm, food colorants do not provide any nutritional value. These type of ingredients are used only to make the food look appealing to humans.
Brewers Rice
Brewers Rice
Brewer's rice is the small fragments of rice kernel that are separated from the larger kernels of milled rice. The fragments do not contain the same nutrition profile of the whole kernel and therefore brewer's rice is a lower quality grain. Brewer's rice is typically regarded as an inexpensive and low quality filler.
Ground Wheat
Ground Wheat
Ground wheat is regarded as an inexpensive and low-quality filler in pet food. However, wheat does provide plant-based protein and makes pet food more affordable for consumers. It's important to note that plant based protein does not provide the same amino acid profile as meat based protein.
Wheat Gluten
Wheat Gluten
Wheat gluten is the main protein of wheat. Although wheat gluten is mostly protein, wheat gluten is considered controversial because it significantly boosts the protein content of the product. This is undesirable because plant based protein does not provide the same amino acid profile as meat based protein.
Caramel Color
Caramel Color
Caramel color is a concentrated form of caramel, a natural food colorant. Caramel color has been linked to cancer in laboratory animals. Since our pets do not care about food color, caramel color is an unnecessary addition with possible health risks.
Corn Gluten Meal
Corn Gluten Meal
Corn gluten meal is a by-product from the production of various corn products (corn starch, corn syrup, etc). It's very high in protein (nearly 60% protein) and therefore can significant boost the protein content of the product. Because plant based proteins such as corn gluten meal are inferior to meat based proteins (lack many essential amino acids), they are not suitable substitutes.
Ground Yellow Corn
Ground Yellow Corn
Ground yellow corn is a cereal grain which provides a modest amount of vitamins, minerals, and plant based protein. It also happens to be one of the most controversial ingredients in pet food.
Proponents of corn claim that corn is highly digestible and an excellent source of protein, energy, vitamins, minerals, and essential fatty acids.
Opponents however believe that positive claims in regards to corn are either half-truths or completely false, we'll discuss a few of the opposing arguments.
In regards to digestibility, the claims of "highly digestible" are only true if corn is processed into a meal or flour and subsequently cooked. In regards to the protein contribution, we must note that corn is a plant based protein which does not contain all of the necessary amino acids required by pets to sustain life. Therefore substituting corn for meat is an unsuitable substitution and actually degrades the overall protein quality of the product.
Finally, we'll discuss the claims about vitamins and minerals in corn. Although corn does provide many vitamins and minerals, it not necessarily an exceptional ingredient in this regards. There are many other ingredients which are more complete and biologically appropriate. Therefore the usage of corn as the primary ingredient in pet food should certainly warrant further questioning.
Poultry By-Product Meal
Poultry By-Product Meal
Poultry by-product meal is a controversial ingredient because the source animal is not specified. Anonymous ingredients such as poultry by-product meal are typically low-quality ingredients in comparison to named protein by-product meals (e.g. chicken by-product meal, turkey by-product meal, duck by-product meal).
We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.
Here are some of the harmful ingredients used only by Whiskas.
Bha
Bha
Butylated hydroxyanisole (BHA) is an artificial preservative and possible cancer-causing agent. Studies have show that BHA can be linked to various tumors in laboratory animals.
Bha/Bht
Bha/Bht
Butylated hydroxyanisole (BHA) and butylated hydroxytoluene (BHT) are both artificial preservatives. According to the World Health Organization, BHA and BHT are both possible carcinogens.
Animal Fat (Preserved With Bha And Citric Acid)
Animal Fat (Preserved With Bha And Citric Acid)
Animal fat is a by-product of tissue rendering. The source animal is not specific and therefore we cannot be certain that the source does not include diseased animals or even euthanized dogs and cats. What's more, this ingredient is preserved with BHA, an artificial preservative and possible carcinogen according to the World Health Organization.
Product Safety: Recall History of Whiskas & Vital Essentials?
According to our records, Whiskas has never been recalled.
Vital Essentials has been recalled 4 times.
July 8, 2015: Listeria monocytogenes
Jan. 15, 2016: Salmonella
Feb. 24, 2018: Salmonella
April 16, 2018: Salmonella
Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!
Where To Buy Whiskas Pet Foods
You can purchase Whiskas pet foods from the following stores:
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Where To Buy Vital Essentials Pet Foods
You can purchase Vital Essentials pet food products from these retailers:
