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Whole Paws vs Pure Balance

Whole Paws vs. Pure Balance

In this comparison article for Whole Paws vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Whole Paws and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Whole Paws comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Whole Paws Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Whole Paws

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Whole Paws Dog Food vs. Pure Balance Dog Food

Dry Dog Food Whole Paws Pure Balance
Crude Protein 29.8% 29.2%
Crude Fat 17.3% 16.7%
Crude Fiber 3.3% 5.6%
Wet/Canned Dog Food Whole Paws Pure Balance
Crude Protein 40.5% 34.6%
Crude Fat 23.6% 24.6%
Crude Fiber 7.5% 7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Pure Balance and Whole Paws both provide roughly the same amount of crude protein. For wet dog foods, Whole Paws provides more protein (about 5.91% more).


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a relatively insignificant difference between the crude fat content of the two brands. With regards to wet dog food, Pure Balance and Whole Paws also provide roughly the same amount of crude fat.


According to our data, Pure Balance guarantees 2.22% more fiber than Whole Paws. Although this difference is relatively small, it's still a notable difference. For wet dog foods, Whole Paws and Pure Balance provide roughly the same amount of fiber.

Whole Paws Cat Food vs. Pure Balance Cat Food

Dry Cat Food Whole Paws Pure Balance
Crude Protein 33.3% 39.9%
Crude Fat 18.5% 17.7%
Crude Fiber 7.0% 5.9%
Wet/Canned Cat Food Whole Paws Pure Balance
Crude Protein 46.1% 42.0%
Crude Fat 23.3% 25.4%
Crude Fiber 5.5% 7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Our analysis shows that Pure Balance guarantees 6.56% more protein than Whole Paws dry cat food recipes. In addition, Whole Paws wet cat foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Both brands provide roughly the same amount of crude fat. For wet cat foods, Pure Balance typically provides a little more fat (about 2.15% more).


As you can see, Pure Balance and Whole Paws guarantee a similar amount of crude fiber. With regards to wet cat food, Pure Balance and Whole Paws also provide roughly the same amount of crude fiber.

Whole Paws Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Whole Paws and Pure Balance both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein

Here are some of the controversial ingredients used only by Whole Paws.

Poultry Giblets
Powdered Cellulose

Here are some of the controversial ingredients used only by Pure Balance.

Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Whole Paws & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Whole Paws or Pure Balance pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Whole Paws Pet Foods

You can purchase Whole Paws pet foods from the following stores:


Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


Type Of Pet Foods Available

Product Whole Paws Pure Balance
Dry Dog Food 5 Recipes 7 Recipes
Wet Dog Food 7 Recipes 15 Recipes
Dog Treats 8 Treats
Dry Cat Food 3 Recipes 5 Recipes
Wet Cat Food 8 Recipes 4 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores