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WholeHearted vs Natural Balance

WholeHearted vs. Natural Balance

In this comparison article for WholeHearted vs Natural Balance, we'll highlight the key differences between these two pet food brands. To properly compare WholeHearted and Natural Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Balance vs WholeHearted comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our WholeHearted Review Page or Natural Balance Review Page.

Guaranteed Analysis: Natural Balance vs. WholeHearted

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

WholeHearted Dog Food vs. Natural Balance Dog Food

Dry Dog Food WholeHearted Natural Balance
Crude Protein 29.1% 27.7%
Crude Fat 15.6% 13.5%
Crude Fiber 5.6% 5.2%
Wet/Canned Dog Food WholeHearted Natural Balance
Crude Protein 43.6% 40.6%
Crude Fat 24.3% 19.4%
Crude Fiber 7.0% 7.4%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. For wet dog foods, WholeHearted typically provides a little more protein (about 3.00% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

According to our average data, Natural Balance typically provides less fat than WholeHearted. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, WholeHearted wet dog foods also provide more fat than Natural Balance wet foods.


As you can see, Natural Balance and WholeHearted guarantee a similar amount of crude fiber. With regards to wet dog food, Natural Balance and WholeHearted also provide roughly the same amount of crude fiber.

WholeHearted Cat Food vs. Natural Balance Cat Food

Dry Cat Food WholeHearted Natural Balance
Crude Protein 36.7% 36.7%
Crude Fat 15.9% 14.3%
Crude Fiber 5.2% 5.4%
Wet/Canned Cat Food WholeHearted Natural Balance
Crude Protein 57.0% 47.4%
Crude Fat 17.1% 19.0%
Crude Fiber 7.5% 7.0%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

Natural Balance and WholeHearted both provide roughly the same amount of crude protein. For wet cat foods, WholeHearted provides significantly more protein (about 9.66% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

There is a relatively insignificant difference between the crude fat content of the two brands. With regards to wet cat food, Natural Balance and WholeHearted also provide roughly the same amount of crude fat.


WholeHearted Pet Food Ingredients vs. Natural Balance Pet Food Ingredients

WholeHearted and Natural Balance both use the following controversial ingredients in many of their products:

Beet Pulp
Canola Oil
Pea Protein
Caramel Color
Tomato Pomace
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by WholeHearted.

Iron Oxide
Powdered Cellulose

Here are some of the controversial ingredients used only by Natural Balance.

Giblets
Brewers Rice
Feeding Oatmeal
Poultry Giblets
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

WholeHearted and Natural Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Natural Balance.

Menadione Sodium Bisulfate Complex

Product Safety: Recall History of WholeHearted & Natural Balance?

According to our records, WholeHearted has never been recalled.

Natural Balance has been recalled 6 times.

  • July 21, 2007: ofbotulinum toxin
  • May 4, 2012: Salmonella
  • June 18, 2010: Salmonella
  • April 27, 2007: Melamine
  • April 17, 2007: Melamine
  • July 3, 2020: elevated levels of choline chloride

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food WholeHearted Natural Balance
Per Pound $1.85 $2.65
Per Calorie $0.0011 $0.0017
Dry Cat Food WholeHearted Natural Balance
Per Pound $3.01 $3.73
Per Calorie $0.0020 $0.0023
Wet Dog Food WholeHearted Natural Balance
Per Pound $3.96 $4.99
Per Calorie $0.0059 $0.0113
Wet Cat Food WholeHearted Natural Balance
Per Pound $3.58 $6.58
Per Calorie $0.0087 $0.0156

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding WholeHearted or Natural Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for WholeHearted or Natural Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for WholeHearted and Natural Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet foods from the following stores:


Where To Buy Natural Balance Pet Foods

You can purchase Natural Balance pet food products from these retailers:


123 Recipes In-Stock Today

93 Recipes In-Stock Today

116 Recipes In-Stock Today

17 Recipes In-Stock Today

Type Of Pet Foods Available

Product WholeHearted Natural Balance
Dry Dog Food 22 Recipes 33 Recipes
Wet Dog Food 21 Recipes 20 Recipes
Dog Treats 18 Treats 33 Treats
Dry Cat Food 11 Recipes 13 Recipes
Wet Cat Food 17 Recipes 38 Recipes
Cat Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores