WholeHearted vs Pure Balance

WholeHearted vs. Pure Balance

In this comparison article for WholeHearted vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare WholeHearted and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs WholeHearted comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our WholeHearted Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. WholeHearted

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

WholeHearted Dog Food vs. Pure Balance Dog Food

Dry Dog Food WholeHearted Pure Balance
Crude Protein 29.2% 29.2%
Crude Fat 15.8% 16.7%
Crude Fiber 5.6% 5.6%
Wet/Canned Dog Food WholeHearted Pure Balance
Crude Protein 43.6% 34.6%
Crude Fat 24.3% 24.6%
Crude Fiber 7.0% 7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

Both brands provide roughly the same amount of crude protein. For wet dog foods, WholeHearted provides significantly more protein (about 9.08% more).


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

As you can see, WholeHearted and Pure Balance guarantee a similar amount of crude fat. With regards to wet dog food, Pure Balance and WholeHearted also provide roughly the same amount of crude fat.


Pure Balance and WholeHearted both provide roughly the same amount of crude fiber. With regards to wet dog food, Pure Balance and WholeHearted also provide roughly the same amount of crude fiber.

WholeHearted Cat Food vs. Pure Balance Cat Food

Dry Cat Food WholeHearted Pure Balance
Crude Protein 36.7% 39.9%
Crude Fat 14.9% 17.7%
Crude Fiber 5.8% 5.9%
Wet/Canned Cat Food WholeHearted Pure Balance
Crude Protein 57.0% 42.0%
Crude Fat 17.1% 25.4%
Crude Fiber 7.5% 7.2%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

According to our average data, WholeHearted typically provides less protein than Pure Balance. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, WholeHearted wet cat foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Aid in the digestion and absorption of fat-soluble vitamins
  • Improve the health of skin/coat
  • Slow the growth of yeast infections
  • Slow the development and spread of certain type of cancers.
  • Maintain healthy blood pressure

If you look at the average percentages of crude fat, you'll notice that Pure Balance typically guarantees 2.73% more fat. This is a fairly small difference between Pure Balance and WholeHearted, but still worth mentioning. In addition, Pure Balance wet cat foods also provide more fat than WholeHearted wet foods.


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet cat food, WholeHearted and Pure Balance also provide roughly the same amount of crude fiber.

WholeHearted Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

WholeHearted and Pure Balance both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Iron Oxide
Caramel Color
Tomato Pomace
Powdered Cellulose
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by Pure Balance.

Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

WholeHearted and Pure Balance both use the following harmful ingredients in many of their products:

Menadione Sodium Bisulfite Complex

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex

Product Safety: Recall History of WholeHearted & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of WholeHearted or Pure Balance pet food products.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet foods from the following stores:


Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:




Type Of Pet Foods Available

Product WholeHearted Pure Balance
Dry Dog Food 22 Recipes 7 Recipes
Wet Dog Food 21 Recipes 15 Recipes
Dog Treats 18 Treats
Dry Cat Food 11 Recipes 5 Recipes
Wet Cat Food 17 Recipes 4 Recipes
Cat Treats 14 Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores

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