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WholeHearted vs Taste of the Wild

WholeHearted vs. Taste of the Wild

In this comparison article for WholeHearted vs Taste of the Wild, we'll highlight the key differences between these two pet food brands. To properly compare WholeHearted and Taste of the Wild, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Taste of the Wild vs WholeHearted comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our WholeHearted Review Page or Taste of the Wild Review Page.

Guaranteed Analysis: Taste of the Wild vs. WholeHearted

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

WholeHearted Dog Food vs. Taste of the Wild Dog Food

Dry Dog Food WholeHearted Taste of the Wild
Crude Protein 29.1% 32.0%
Crude Fat 15.6% 17.8%
Crude Fiber 5.6% 4.6%
Wet/Canned Dog Food WholeHearted Taste of the Wild
Crude Protein 43.6% 45%
Crude Fat 24.3% 20.6%
Crude Fiber 7.0% 5.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our data, Taste of the Wild guarantees 2.92% more protein than WholeHearted. Although this difference is relatively small, it's still a notable difference. For wet dog foods, Taste of the Wild and WholeHearted provide roughly the same amount of protein.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

There is a small difference between the fat content of Taste of the Wild and WholeHearted. We can see that Taste of the Wild guarantees about 2.24% more fat than WholeHearted. In addition, WholeHearted wet dog foods also provide more fat than Taste of the Wild wet foods.


Taste of the Wild and WholeHearted both provide roughly the same amount of crude fiber. With regards to wet dog food, WholeHearted and Taste of the Wild also provide roughly the same amount of crude fiber.

WholeHearted Cat Food vs. Taste of the Wild Cat Food

Dry Cat Food WholeHearted Taste of the Wild
Crude Protein 36.7% 38.4%
Crude Fat 15.9% 17.8%
Crude Fiber 5.2% 3.3%
Wet/Canned Cat Food WholeHearted Taste of the Wild
Crude Protein 57.0% 44.4%
Crude Fat 17.1% 16.7%
Crude Fiber 7.5% 8.3%

Crude Protein Comparison For Cat Food

Protein is an extremely important part of your cat's diet. Without sufficient protein, cats can develop a wide-range of serious health problems.

There is a relatively insignificant difference between the crude protein content of the two brands. For wet cat foods, WholeHearted provides significantly more protein (about 12.61% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Fats help with the digestion and absorption of fat-soluble vitamins
  • Reduce inflammation associated with arthritis
  • Slow the growth of yeast infections
  • Prevent or reduce the likelihood of certain heart problems.
  • Aid in the development of the retina and visual cortex.

Both brands provide roughly the same amount of crude fat. With regards to wet cat food, WholeHearted and Taste of the Wild also provide roughly the same amount of crude fat.


As you can see, Taste of the Wild and WholeHearted guarantee a similar amount of crude fiber. With regards to wet cat food, Taste of the Wild and WholeHearted also provide roughly the same amount of crude fiber.

WholeHearted Pet Food Ingredients vs. Taste of the Wild Pet Food Ingredients

WholeHearted and Taste of the Wild both use the following controversial ingredients in many of their products:

Canola Oil
Pea Protein
Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Iron Oxide
Caramel Color
Powdered Cellulose
Dried Tomato Pomace

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by WholeHearted.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of WholeHearted & Taste of the Wild?

According to our records, WholeHearted has never been recalled.

Taste of the Wild has been recalled once.

  • May 5, 2012: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food WholeHearted Taste of the Wild
Per Pound $1.85 $2.09
Per Calorie $0.0011 $0.0013
Dry Cat Food WholeHearted Taste of the Wild
Per Pound $3.01 $2.63
Per Calorie $0.0020 $0.0016
Wet Dog Food WholeHearted Taste of the Wild
Per Pound $3.96 $3.08
Per Calorie $0.0059 $0.0077
Wet Cat Food WholeHearted Taste of the Wild
Per Pound $3.58 $4.20
Per Calorie $0.0087 $0.0098

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding WholeHearted or Taste of the Wild, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for WholeHearted or Taste of the Wild will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for WholeHearted and Taste of the Wild. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet foods from the following stores:


Where To Buy Taste of the Wild Pet Foods

You can purchase Taste of the Wild pet food products from these retailers:


21 Recipes In-Stock Today

26 Recipes In-Stock Today

18 Recipes In-Stock Today

18 Recipes In-Stock Today

Type Of Pet Foods Available

Product WholeHearted Taste of the Wild
Dry Dog Food 22 Recipes 16 Recipes
Wet Dog Food 21 Recipes 5 Recipes
Dog Treats 18 Treats
Dry Cat Food 11 Recipes 5 Recipes
Wet Cat Food 17 Recipes 2 Recipes
Cat Treats 14 Treats

Compare Pet Food Prices Across Multiple Pet Stores