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WholeHearted vs Vital Essentials

WholeHearted vs. Vital Essentials

In this comparison article for WholeHearted vs Vital Essentials, we'll highlight the key differences between these two pet food brands. To properly compare WholeHearted and Vital Essentials, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Vital Essentials vs WholeHearted comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our WholeHearted Review Page or Vital Essentials Review Page.

Guaranteed Analysis: Vital Essentials vs. WholeHearted

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

WholeHearted Dog Food vs. Vital Essentials Dog Food

Dry Dog Food WholeHearted Vital Essentials
Crude Protein 29.2% 51.7%
Crude Fat 15.8% 26.4%
Crude Fiber 5.6% 2.2%
Wet/Canned Dog Food WholeHearted Vital Essentials
Crude Protein 43.6% 53.4%
Crude Fat 24.3% 33.1%
Crude Fiber 7.0% 6.6%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

On average, Vital Essentials dry dog food recipes contain 22.49% more protein than WholeHearted recipes. Clearly, there is a significant difference between the protein content of WholeHearted and Vital Essentials. Similarly, Vital Essentials wet dog foods provide significantly more protein than WholeHearted wet foods.


Crude Fat Comparison For Dog Food

Like protein, fats are an essential part of a dog's body. Fats are needed for the proper development and function of the canine body.

When you look at the average percentages of crude fat for dry dog food, it's clear that Vital Essentials provides significantly more fat. On average, Vital Essentials guarantees about 10.61% more protein than WholeHearted. Similarly, Vital Essentials wet dog foods provide significantly more protein than WholeHearted wet foods.


If you look at the average percentages of crude fiber, you'll notice that WholeHearted typically guarantees 3.43% more fiber. This is a fairly small difference between WholeHearted and Vital Essentials, but still worth mentioning. For wet dog foods, WholeHearted and Vital Essentials provide roughly the same amount of fiber.

WholeHearted Cat Food vs. Vital Essentials Cat Food

Dry Cat Food WholeHearted Vital Essentials
Crude Protein 36.7% 51.9%
Crude Fat 14.9% 18.2%
Crude Fiber 5.8% 3.3%
Wet/Canned Cat Food WholeHearted Vital Essentials
Crude Protein 57.0% 60.9%
Crude Fat 17.1% 28.6%
Crude Fiber 7.5% 3.7%

Crude Protein Comparison For Cat Food

Cats require twenty-two amino acids to sustain life. Eleven of these amino acids are synthesized naturally, the remaining eleven are consumed. Protein is the nutrient which provides some or all of these eleven essential amino acids.

The comparison table above shows that Vital Essentials dry cat foods provide significantly more protein than WholeHearted. More specifically, Vital Essentials guarantees at least 15.24% more protein. For wet cat foods, Vital Essentials typically provides a little more protein (about 3.85% more).


Crude Fat Comparison For Cat Food

There are many ways in which dietary fat contributes to the overall health of our feline friends. Here is a short list of benefits provided by fats (not exhaustive):

  • Help transport nutrients across cell membranes
  • Fats produce metabolites, which help control inflammation
  • Maintain healthy blood pressure
  • Slow the growth of yeast infections
  • Fats improve the taste/texture of food.

According to our data, Vital Essentials guarantees 3.26% more fat than WholeHearted. Although this difference is relatively small, it's still a notable difference. In addition, Vital Essentials wet cat foods also provide more fat than WholeHearted wet foods.


There is a small difference between the fiber content of WholeHearted and Vital Essentials. We can see that WholeHearted guarantees about 2.55% more fiber than Vital Essentials. In addition, WholeHearted wet cat foods also provide more fiber than Vital Essentials wet foods.

WholeHearted Pet Food Ingredients vs. Vital Essentials Pet Food Ingredients

Here are some of the controversial ingredients used only by WholeHearted.

Beet Pulp
Canola Oil
Iron Oxide
Pea Protein
Caramel Color
Tomato Pomace
Powdered Cellulose
Dried Tomato Pomace
Canola Oil (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by WholeHearted.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of WholeHearted & Vital Essentials?

According to our records, WholeHearted has never been recalled.

Vital Essentials has been recalled 4 times.

  • July 8, 2015: Listeria monocytogenes
  • Jan. 15, 2016: Salmonella
  • Feb. 24, 2018: Salmonella
  • April 16, 2018: Salmonella

Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy WholeHearted Pet Foods

You can purchase WholeHearted pet foods from the following stores:


Where To Buy Vital Essentials Pet Foods

You can purchase Vital Essentials pet food products from these retailers:


43 Recipes In-Stock Today

43 Recipes In-Stock Today

13 Recipes In-Stock Today

21 Recipes In-Stock Today

Type Of Pet Foods Available

Product WholeHearted Vital Essentials
Dry Dog Food 22 Recipes
Wet Dog Food 21 Recipes
Dog Treats 18 Treats 30 Treats
Dry Cat Food 11 Recipes
Wet Cat Food 17 Recipes
Cat Treats 14 Treats 8 Treats

Compare Pet Food Prices Across Multiple Pet Stores