Zignature vs Natural Balance

Zignature vs. Natural Balance

In this comparison article for Zignature vs Natural Balance, we'll highlight the key differences between these two pet food brands. To properly compare Zignature and Natural Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Natural Balance vs Zignature comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Zignature Review Page or Natural Balance Review Page.

Guaranteed Analysis: Natural Balance vs. Zignature

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Zignature Dog Food vs. Natural Balance Dog Food

Dry Dog Food Zignature Natural Balance
Crude Protein 32.5% 25.9%
Crude Fat 17.2% 12.6%
Crude Fiber 5.6% 5.4%
Wet/Canned Dog Food Zignature Natural Balance
Crude Protein 44.2% 38.8%
Crude Fat 24.2% 19.1%
Crude Fiber 6.0% 7.1%

Crude Protein Comparison For Dog Food

Dogs require twenty-two amino acids to sustain life. Twelve of these amino acids are synthesized naturally, the remaining ten are consumed. Protein is the nutrient which provides some or all of these ten essential amino acids.

There is a relatively large difference between the protein content of Zignature and Natural Balance. On average, Natural Balance dry dog food recipes contain 6.66% less protein than Zignature recipes. In addition, Zignature wet dog foods also provide more protein than Natural Balance wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

Natural Balance dry recipes contain 4.58% less fat than Zignature dry recipes. This difference in fat content is a notable difference between Zignature and Natural Balance. In addition, Zignature wet dog foods also provide more fat than Natural Balance wet foods.


There is a relatively insignificant difference between the crude fiber content of the two brands. With regards to wet dog food, Natural Balance and Zignature also provide roughly the same amount of crude fiber.

Zignature Pet Food Ingredients vs. Natural Balance Pet Food Ingredients

Zignature and Natural Balance both use the following controversial ingredients in many of their products:

Pea Protein

Here are some of the controversial ingredients used only by Natural Balance.

Beet Pulp
Canola Oil
Brewers Rice
Caramel Color
Tomato Pomace
Poultry Giblets
Canola Oil (Preserved With Mixed Tocopherols)
Canola Oil (Preserved With Mixed Tocopherols And Citric Acid)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Natural Balance.

Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Zignature & Natural Balance?

According to our records, Zignature has never been recalled.

Natural Balance has been recalled 5 times.

  • July 21, 2007: ofbotulinum toxin
  • May 4, 2012: Salmonella
  • June 18, 2010: Salmonella
  • April 27, 2007: Melamine
  • April 17, 2007: Melamine

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Zignature Natural Balance
Per Pound $2.85 $2.57
Wet Dog Food Zignature Natural Balance
Per Pound $4.13 $4.88
Per Calorie $0.0080 $0.0099

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Zignature or Natural Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Zignature or Natural Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Zignature and Natural Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Zignature Pet Foods

You can purchase Zignature pet foods from the following stores:








Where To Buy Natural Balance Pet Foods

You can purchase Natural Balance pet food products from these retailers:










Type Of Pet Foods Available

Product Zignature Natural Balance
Dry Dog Food 13 Recipes 27 Recipes
Wet Dog Food 13 Recipes 31 Recipes
Dog Treats 33 Treats
Dry Cat Food 14 Recipes
Wet Cat Food 39 Recipes
Cat Treats

Compare Pet Food Prices Across Multiple Pet Stores

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