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Zignature vs Pure Balance

Zignature vs. Pure Balance

In this comparison article for Zignature vs Pure Balance, we'll highlight the key differences between these two pet food brands. To properly compare Zignature and Pure Balance, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Pure Balance vs Zignature comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Zignature Review Page or Pure Balance Review Page.

Guaranteed Analysis: Pure Balance vs. Zignature

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Zignature Dog Food vs. Pure Balance Dog Food

Dry Dog Food Zignature Pure Balance
Crude Protein 32.8% 29.2%
Crude Fat 17.1% 16.7%
Crude Fiber 5.7% 5.6%
Wet/Canned Dog Food Zignature Pure Balance
Crude Protein 43.7% 34.6%
Crude Fat 24.8% 24.6%
Crude Fiber 6.2% 7.2%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

According to our average data, Pure Balance typically provides less protein than Zignature. However, this difference is relatively small and doesn't represent a significant difference between the two brands. In addition, Zignature wet dog foods also provide more protein than Pure Balance wet foods.


Crude Fat Comparison For Dog Food

Dietary fats serves a multitude of roles in the proper development and function of our canine companions. Here are some of the benefits (not exhaustive):

  • Help produce prostaglandins, which reduce inflammation among other critical functions.
  • Aid in the absorption of fat-soluble vitamins
  • Improve skin and coat health
  • Improve the palatially of your dog's food

Both brands provide roughly the same amount of crude fat. With regards to wet dog food, Zignature and Pure Balance also provide roughly the same amount of crude fat.


As you can see, Pure Balance and Zignature guarantee a similar amount of crude fiber. With regards to wet dog food, Pure Balance and Zignature also provide roughly the same amount of crude fiber.

Zignature Pet Food Ingredients vs. Pure Balance Pet Food Ingredients

Here are some of the controversial ingredients used only by Pure Balance.

Canola Oil
Pea Protein
Brewers Rice
Garlic Powder
Pea Protein Concentrate
Animal Fat (Preserved With Mixed Tocopherols)
Poultry Fat (Preserved With Mixed Tocopherols)

We believe that certain pet food ingredients are linked to adverse health affects; these ingredients are classified as harmful.

Here are some of the harmful ingredients used only by Pure Balance.

Added Color
Menadione Sodium Bisulfate Complex
Menadione Sodium Bisulfite Complex

Product Safety: Recall History of Zignature & Pure Balance?

According to our records, neither brand has issued any product recalls. Therefore, consumers have no reason to question the safety of Zignature or Pure Balance pet food products.

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Zignature Pure Balance
Per Pound $2.85 $1.54
Per Calorie $0.0022 $0.0009
Wet Dog Food Zignature Pure Balance
Per Pound $4.45 $1.78

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Zignature or Pure Balance, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Zignature or Pure Balance will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Zignature and Pure Balance. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Zignature Pet Foods

You can purchase Zignature pet foods from the following stores:


30 Recipes In-Stock Today

26 Recipes In-Stock Today

4 Recipes In-Stock Today

23 Recipes In-Stock Today

14 Recipes In-Stock Today

Where To Buy Pure Balance Pet Foods

You can purchase Pure Balance pet food products from these retailers:


8 Recipes In-Stock

Type Of Pet Foods Available

Product Zignature Pure Balance
Dry Dog Food 18 Recipes 7 Recipes
Wet Dog Food 13 Recipes 15 Recipes
Dog Treats 13 Treats
Dry Cat Food 5 Recipes
Wet Cat Food 4 Recipes
Cat Treats 3 Treats

Compare Pet Food Prices Across Multiple Pet Stores