Zignature vs Vital Essentials

Zignature vs. Vital Essentials

In this comparison article for Zignature vs Vital Essentials, we'll highlight the key differences between these two pet food brands. To properly compare Zignature and Vital Essentials, we'll use up-to-date nutritional and price information.

There are many factors to consider when choosing the best pet food brand for your pet. Factors such as ingredient quality, guaranteed analysis, product safety, brand history, and cost are among the most important factors to consider.

Throughout this Vital Essentials vs Zignature comparison, we've utilized average data to make general comparisons. If you'd like to see individual product reviews, visit our Zignature Review Page or Vital Essentials Review Page.

Guaranteed Analysis: Vital Essentials vs. Zignature

According to AAFCO, all pet food labels must provide a guaranteed analysis of nutrient content. The analysis must provide guaranteed minimum percentages of crude protein and crude fat, and maximum percentages of crude fiber and moisture.

All percentages used in this comparison are averages reported on a dry matter basis.

Zignature Dog Food vs. Vital Essentials Dog Food

Dry Dog Food Zignature Vital Essentials
Crude Protein 32.8% 51.7%
Crude Fat 17.0% 26.4%
Crude Fiber 5.6% 2.2%
Wet/Canned Dog Food Zignature Vital Essentials
Crude Protein 43.5% 53.4%
Crude Fat 25.3% 33.1%
Crude Fiber 6.1% 6.6%

Crude Protein Comparison For Dog Food

Protein is an extremely important part of your dog's diet. Without sufficient protein, dogs can develop a wide-range of serious health problems.

When you look at the average percentages of crude protein for dry dog food, it's clear that Vital Essentials provides significantly more protein. On average, Vital Essentials guarantees about 18.86% more protein than Zignature. Similarly, Vital Essentials wet dog foods provide significantly more protein than Zignature wet foods.


Crude Fat Comparison For Dog Food

Fats are an absolutely vital component of a balanced canine diet. Not only do fats provide energy, but they also serve important roles in the normal development and function of your dog's body. For example, fats help dogs produce prostaglandins, which reduce inflammation among many other significant functions.

The comparison table above shows that Vital Essentials dry dog foods provide significantly more fat than Zignature. More specifically, Vital Essentials guarantees at least 9.36% more fat. For wet dog foods, Vital Essentials provides more fat (about 7.73% more).


According to our data, Zignature guarantees 3.38% more fiber than Vital Essentials. Although this difference is relatively small, it's still a notable difference. For wet dog foods, Vital Essentials and Zignature provide roughly the same amount of fiber.

Zignature Pet Food Ingredients vs. Vital Essentials Pet Food Ingredients

In our option, both Zignature and Vital Essentials utilize high-quality ingredients. According to our records, neither brand uses any type of controversial ingredients or harmful ingredients.

Product Safety: Recall History of Zignature & Vital Essentials?

According to our records, Zignature has never been recalled.

Vital Essentials has been recalled 4 times.

  • July 8, 2015: Listeria monocytogenes
  • Jan. 15, 2016: Salmonella
  • Feb. 24, 2018: Salmonella
  • April 16, 2018: Salmonella

Price Comparison: Which Brand Is More Expensive?

Dry Dog Food Zignature Vital Essentials
Per Pound $2.84 $31.24
Per Calorie $0.0022 $0.0142

The average cost-per-lb is heavily influenced by the varying amounts of moisture present in each brand's food products (wet vs. dry food, dry vs. freeze-dried food, etc). However, the average cost-per-kcal eliminates the influence of moisture. Therefore, the average cost-per-kcal is the better metric to consider.

If you'd like to calculate the average cost-per-day or cost-pet-year of feeding Zignature or Vital Essentials, input your pet's weight into our cost analyzer widget.

Averages price data can identify whether or not there exists a significant price difference between two brands. However, the actual price that you'll pay for Zignature or Vital Essentials will depend on your shopping habits.

Pet owners who use our price comparison feature typically save more than 25% off retail prices for Zignature and Vital Essentials. In addition, we currently have some great coupons for our readers.


Disclosure: PawDiet has an affiliate relationship with stores featured (or linked-to) in this article. We are compensated for referring customers. Thank you for shopping with our retail partners!

Where To Buy Zignature Pet Foods

You can purchase Zignature pet foods from the following stores:







Where To Buy Vital Essentials Pet Foods

You can purchase Vital Essentials pet food products from these retailers:







Type Of Pet Foods Available

Product Zignature Vital Essentials
Dry Dog Food 13 Recipes
Wet Dog Food 13 Recipes
Dog Treats 30 Treats
Dry Cat Food
Wet Cat Food
Cat Treats 8 Treats

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