INTRODUCTION

Last Updated: August 05, 2025

PawDiet Inc. (“we” or “us” or “our”) respects the privacy of our users (“user” or “you”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit and use our website (www.pawdiet.com) or mobile application (PawDiet) related or connected thereto, including our e-commerce features for purchasing pet products such as pet ID tags and our pet profile services accessible via QR codes (collectively, the “Services”). Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the Services.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. Changes or modifications will be effective immediately and you waive the right to receive specific notice of each such change or modification. You will be deemed to have been made aware of, will be subject to, and will be deemed to have accepted the changes in any revised Privacy Policy by your continued use of the Services after the date such revised Privacy Policy is posted.

COLLECTION OF YOUR INFORMATION

We may collect information about you in a variety of ways, including but not limited to directly from you, automatically from your device or browser, or from third parties such as service providers. The information we may collect includes, but is not limited to:

Personal Data

We may collect personally identifiable information that you voluntarily provide to us or when you participate in various activities on the Services, including but not limited to account creation, purchases, or creating pet profiles. This collection encompasses a broad range of data. The types of information we collect include, but are not limited to:

• Login Credentials: If you sign up using Apple, Google, or email/password, we collect the login credentials necessary to authenticate your account. For email/password logins, this includes your email address and password (stored securely using strong industry-standard security measures). For Apple or Google logins, this includes data provided by those services, including but not limited to your email address and full name.
• Name: We collect your full name (including but not limited to first name and last name) when you create an account or make a purchase.
• Contact Information: Including but not limited to email addresses, phone numbers, mailing addresses (such as billing and shipping addresses), and other contact details you provide during account creation, purchases, or when setting up pet profiles.
• Identification Information: Your Last Name and the Lab Number associated with your Nextmune Allergy Testing Report.
• Pet Information and Health Records: Comprehensive details about your pet(s), such as breed, age, health history, including medical and vaccination records, and other pertinent health and behavior information.
• Visual and Written Content: Photos, videos, documents, and other files that you upload to the Services, which may provide further insight into your pet’s condition, behavior, or needs.
• Clinic/Veterinarian Contacts: Information about veterinary care providers, including names, addresses, and contact details, to facilitate care coordination and communication.
• Order Information: Details related to your purchases, including but not limited to billing and shipping information, payment-related details (processed via third-party services like Shopify), order history, and any derivative information such as purchase patterns or transaction records.
• Pet Profile Information: Information you provide for pet profiles accessible via QR codes on pet ID tags, including but not limited to pet details, contact information, and any other data you choose to include, which may be made publicly available as described below.

Other Data

We may collect information about your device, operating system, browser, internet connection, location (including geolocation data), IP address, access times, usage patterns, usage behaviors, browsing history before and after accessing the Services, and other technical data. This may include data collected from visitors to pet profile pages, such as their IP addresses, approximate or precise location information, and interaction details, for purposes including but not limited to analytics, security, and service improvement.

USE OF YOUR INFORMATION

Your information allows us to enhance your user experience and tailor the Services to meet your needs. The information we collect is used in the following ways, including but not limited to:

• Account Creation and Authentication: We use your login credentials and full name to create and authenticate your account on the Services.
• Personalization: Your full name may also be used to personalize communications and user interfaces within the Services.
• Service Delivery: We use your information to provide and maintain the Services, including features like creating and displaying personalized product lists, reports, pet profiles, and facilitating e-commerce transactions such as selling pet ID tags.
• Service Optimization: We use your information to enhance the functionality, performance, and user-friendliness of the Services.
• Problem Resolution: Your information assists us in resolving disputes, troubleshooting issues, and rectifying any problems that arise in the operation of the Services.
• Data Analysis: We monitor and analyze usage patterns and trends to refine and improve your experience with the Services.
• Statistical Reports: We compile anonymous statistical data and analysis, which we may share with third parties or use for internal purposes to improve the Services.
• Communication and Marketing: We may use your information to deliver targeted advertising, promotional offers, newsletters, and updates to keep you informed about the Services.
• Legal and Regulatory Compliance: Your information may be used to assist in legal or law enforcement situations, including but not limited to responding to subpoenas.
• Business Operations: We may use your information for other necessary business activities, ensuring the smooth functioning of the Services.
• Account Management: We use your information to create and manage your account, facilitating a seamless interaction between you and the Services.
• Order Processing and Fulfillment: To process payments (via third-party providers like Shopify), fulfill orders, manage shipping and delivery, and maintain records of transactions and order history.
• Pet Profile Management: To create, host, and manage public pet profiles accessible via QR codes, including displaying the information you provide.
• Visitor Data Analysis: To collect and analyze data from visitors to pet profiles or other parts of the Services for security, fraud prevention, compliance, and improving user experiences.

DISCLOSURE OF YOUR INFORMATION

We may share information we have collected about you in certain situations. Your information may be disclosed as follows:

By Law or to Protect Rights

If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation. This includes exchanging information with other entities.

Third-Party Service Providers

We may share your information with third parties that perform services for us or on our behalf including, but not limited to, payment processing (such as Shopify), data analysis, hosting services, cloud computing services, shipping and fulfillment providers, customer service, advertising, and marketing assistance.

Authentication Providers: If you log in via Apple or Google, we share necessary authentication data with those services to validate your identity and manage your account.

Online Postings and Public Pet Profiles

When you post comments, contributions, or other content to the Services, including information you provide for pet profiles accessible via QR codes, your posts may be viewed by all users and may be publicly distributed outside the Services in perpetuity. Pet profile information you choose to provide, such as contact details, will be publicly visible to anyone who scans the QR code or accesses the profile page.

Advertising.

Our website (www.pawdiet.com) is affiliated with CMI Marketing, Inc., d/b/a CafeMedia (“CafeMedia”) for the purposes of placing advertising on the website (www.pawdiet.com), and CafeMedia will collect and use certain data for advertising purposes. To learn more about CafeMedia’s data usage, click here.

Affiliate Marketing

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

We also participate in several other affiliate advertising programs including, but not limited to, Petco, PetSmart, Chewy, PetFlow, OnlyNaturalPet, EntirelyPets, and Pet Valu. We participate with these retailer’s affiliate programs via third-party affiliate networks, including but not limited to, CJ Affiliate, Partnerize, Pepperjam, FlexOffers and Impact.

Any links to the aforementioned stores or affiliate networks on the Services may be an affiliate link. When users click or tap on an affiliate link, we may receive fees or commissions if a purchase is made by the user. In some situations, we may receive fees for referring traffic without any subsequent purchase.

Affiliates

We may share your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include our parent company and any subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

Business Partners

We may share your information with our business partners to offer you certain products, services or promotions, including but not limited to shipping providers for order fulfillment.

Other Third Parties

We may share your information with advertisers and investors for the purpose of conducting general business analysis. We may also share your information with such third parties for marketing purposes, as permitted by law.

Sale or Bankruptcy

If we reorganize or sell all or a portion of our assets, undergo a merger, or are acquired by another entity, we may transfer your information to the successor entity. If we go out of business or enter bankruptcy, your information would be an asset transferred or acquired by a third party. You acknowledge that such transfers may occur and that the transferee may decline honor commitments we made in this Privacy Policy.

We are not responsible for the actions of third parties with whom you share personal or sensitive data, and we have no authority to manage or control third-party solicitations. If you no longer wish to receive correspondence, emails or other communications from third parties, you are responsible for contacting the third party directly.

TRACKING TECHNOLOGIES

Cookies and Web Beacons

We may use cookies, web beacons, tracking pixels, and other tracking technologies on the Services to help customize the Services and improve your experience. When you access the Services, your personal information is not collected through the use of tracking technology. Most browsers are set to accept cookies by default. You can remove or reject cookies, but be aware that such action could affect the availability and functionality of the Services. You may not decline web beacons. However, they can be rendered ineffective by declining all cookies or by modifying your web browser’s settings to notify you each time a cookie is tendered, permitting you to accept or decline cookies on an individual basis.

You may be required to provide explicit consent for the use of cookies and similar technologies when accessing the Services, particularly if you are located in the EU or EEA.

Internet-Based Advertising

Additionally, we may use third-party software to serve ads on the Services, implement email marketing campaigns, and manage other interactive marketing initiatives. This third-party software may use cookies or similar tracking technology to help manage and optimize your online experience with us. For more information about opting-out of interest-based ads, visit the Network Advertising Initiative Opt-Out Tool or Digital Advertising Alliance Opt-Out Tool.

Website Analytics

We may use third-party vendors, such as Google Analytics, and others, to allow tracking technologies and remarketing services on the Services through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Services, determine the popularity of certain content and better understand online activity. By accessing the Services, you consent to the collection and use of your information by these third-party vendors. You are encouraged to review their privacy policy and contact them directly for responses to your questions. We do not transfer personal information to these third-party vendors. However, if you do not want any information to be collected and used by tracking technologies, you can visit the third-party vendor's opt-out page or tool.

You should be aware that getting a new computer, installing a new browser, upgrading an existing browser, or erasing or otherwise altering your browser’s cookies files may also clear certain opt-out cookies, plug-ins, or settings.

THIRD-PARTY WEBSITES

The Services may contain links to third-party websites and applications of interest, including advertisements and external services, that are not affiliated with us. Once you have used these links to leave the Services, any information you provide to these third parties is not covered by this Privacy Policy, and we cannot guarantee the safety and privacy of your information. Before visiting and providing any information to any third-party websites, you should inform yourself of the privacy policies and practices (if any) of the third party responsible for that website or service, and should take those steps necessary to, in your discretion, protect the privacy of your information. We are not responsible for the content or privacy and security practices and policies of any third parties, including other sites, services or applications that may be linked to or from the Services.

SECURITY OF YOUR INFORMATION

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.

Passwords are stored securely using strong industry-standard security measures ensuring that they are not readable in plaintext. Other authentication data is handled securely in compliance with applicable data protection laws and standards. We recommend users create strong, unique passwords and avoid sharing them to enhance account security.

OPTIONS REGARDING YOUR INFORMATION

You may at any time review or change the information that you’ve directly provided to us by contacting us directly using the contact information provided below.

ADDITIONAL DISCLOSURES: CALIFORNIA

California Residents. Under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), California residents have certain rights regarding their data, including:

• Right to Know: You have the right to request disclosure of the categories and specific pieces of personal information that we have collected about you in the past 12 months. This includes, but is not limited to, your full name, login credentials (such as email address), contact information, order details, pet profile information, and other information associated with your account or use of the Services. You also have the right to know the categories of sources from which the personal information was collected, the business or commercial purpose for collecting or sharing the information, and the categories of third parties with whom we share personal information.
• Right to Delete: You have the right to request the deletion of your personal information that we have collected, subject to certain exceptions.
• Right to Correct: You have the right to correct inaccurate personal information that we hold about you.
• Right to Limit Use/Disclosure of Sensitive Personal Information: You have the right to limit the use and disclosure of sensitive personal information collected about you, such as precise geolocation data (if collected).
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we cannot deny our services, charge different prices or rates, or provide a different level or quality of services to you for exercising your rights.
• Right to Opt-Out of Sale or Sharing: If we sell or share personal information for cross-context behavioral advertising, you have the right to opt-out.

Categories of Personal Information Collected: In the past 12 months, we have collected the following categories of personal information:

• Identifiers (e.g., name, email address, phone number, mailing address, IP address).
• Personal information categories listed in the California Customer Records statute (e.g., name, address, phone number).
• Commercial information (e.g., products or services purchased, order history).
• Internet or other electronic network activity information (e.g., browsing history, interactions with the Services).
• Geolocation data (e.g., approximate or precise location from IP address or device).
• Sensitive personal information (e.g., precise geolocation, if collected; account login credentials).
• Inferences drawn from other personal information (e.g., preferences based on usage).

Sources of Personal Information: We collect this information directly from you (e.g., when you provide it during purchases or profile creation), automatically from your device or browser (e.g., IP address, location), and from third parties (e.g., service providers like Shopify, analytics providers).

Business or Commercial Purposes for Collection: As described in the “Use of Your Information” section, including but not limited to providing Services, processing orders, personalizing experiences, analytics, marketing, and compliance.

Categories of Third Parties with Whom We Share Personal Information: Service providers (e.g., Shopify for payments, hosting and analytics providers), affiliates, business partners (e.g., shipping providers), advertisers, and as required by law.

We do not sell personal information as defined under the CCPA/CPRA. However, we may share personal information for cross-context behavioral advertising, and you have the right to opt-out of such sharing.

Requests to Know, Delete, Correct, Limit, or Opt-Out. Please send your requests by using our contact information provided at the end of this document. We may verify your identity before processing requests. You may also designate an authorized agent to make requests on your behalf.

ADDITIONAL DISCLOSURES FOR EU RESIDENTS

If you are a resident of the European Union (EU) or European Economic Area (EEA), you have certain data protection rights under the General Data Protection Regulation (GDPR), including the following:

• The Right to Be Informed: This encompasses the obligation to provide 'fair processing information', typically through a privacy notice such as this policy.
• The Right of Access: Users have the right to obtain confirmation that their data is being processed and access to their personal data.
• The Right to Rectification: Users have the right to have personal data rectified if it is inaccurate or incomplete.
• The Right to Erasure: Also known as 'the right to be forgotten', this refers to an individual's right to having their personal data deleted or removed without the need for a specific reason as to why they wish to discontinue.
• The Right to Restrict Processing: Users have the right to 'block' or suppress processing of personal data.
• The Right to Data Portability: This allows individuals to obtain and reuse their personal data for their own purposes across different services.
• The Right to Object: In certain circumstances, individuals are entitled to object to their personal data being processed.
• Rights on Automated Decision Making and Profiling: The GDPR includes provisions for decisions made with no human involvement, such as profiling, which can be used to analyze or predict behavior.

To exercise these rights, please contact us using the contact information provided at the end of this document.

CONTACT US

If you have questions or comments about this Privacy Policy, please contact us at:

Mailing Address
PawDiet Inc.
440 N BARRANCA AVE #5008
COVINA, CA 91723

Email Address
support@pawdiet.com

Phone Number
1-818-445-1799