Iams Proactive Health Review

Adult Hairball Care

Iams Proactive Health Adult Hairball Care

PawDiet Rating

1.50
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Review of Iams Proactive Health
Adult Hairball Care

This product is manufactured by Mars Petcare Inc..

Unfortunately, our team has not been able to confirm that this product meets any AAFCO nutrition profiles. We rely on the companies website to provide this information. However, we were not able to find a nutritional adequacy statement on the company's website. We caution owners from feeding non-AAFCO approved products because these products may not contain all of the nutrients required by your cat.

Ingredient Review

We'll begin this review of Iams Proactive Health Adult Hairball Care with a detailed discussion of the ingredients.

The first ingredient is chicken, which is an excellent source of protein and fat.

The second ingredient is chicken by-product meal. Chicken by-product meal is produced by cooking chicken by-products using a process called rendering. By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, chicken by-products contain nearly all parts of chickens which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.

Like other meat by-products, chicken by-products are considered controversial, mainly because they are inexpensive ingredients which consumers have equated with slaughterhouse waste. However, manufactures and many experts claim that animal by-products are unjustly criticized. Proponents state that "named" by-products, such as chicken by-products, supply many important nutrients required by cats.

The third ingredient is corn meal. Corn meal is another name for ground corn. Corn is a cereal grain which provides a modest amount of vitamins, minerals, and plant based protein. It also happens to be one of the most controversial ingredients in cat food.

Proponents of corn claim that corn is highly digestible and an excellent source of protein, energy, vitamins, minerals, and essential fatty acids.

Opponents however believe that positive claims in regards to corn are either half-truths or completely false, we'll discuss a few of the opposing arguments.

In regards to digestibility, the claims of "highly digestible" are only true if corn is processed into a meal or flour and subsequently cooked. In regards to the protein contribution, we must note that corn is a plant based protein which does not contain all of the necessary amino acids required by cats to sustain life. Therefore substituting corn for meat is an unsuitable substitution and actually degrades the overall protein quality of the product.

Finally, we'll discuss the claims about vitamins and minerals in corn. Although corn does provide many vitamins and minerals, it not necessarily an exceptional ingredient in this regards. There are many other ingredients which are more complete and biologically appropriate. Therefore the usage of corn as the primary ingredient in cat food should certainly warrant further questioning.

The fourth ingredient is corn grits. Corn grits are made from ground corn and as discussed earlier, corn is a very controversial ingredient in cat food.

The fifth ingredient is dried beet pulp. Dried beet pulp is the by-product which remains once sugar has been extracted from sugar beets. The primary contribution of beet pulp is dietary fiber.

We'd also like to note that beet pulp is fairly controversial in pet food. Proponents claim that beet pulp can promote intestinal health and regulate blood sugar. However, opponents claim that beet pulp is an inexpensive filler.

Because ingredients are listed in order of pre-cooked weight, the remaining ingredients in Iams Proactive Health Adult Hairball Care are not as important as the first five ingredients.

However, collectively they still have a significant impact on the overall quality of the product. Therefore, we'll continue discussing the remaining ingredients in this Iams recipe.

Next we have powdered cellulose. Powdered cellulose is produced from minuscule pieces of wood pulp and plant fibers. Other than its fiber content, powdered cellulose lacks any nutritional contribution.

The next ingredient is chicken meal. Chicken meal is produced by cooking chicken using a process called rendering. The rendering process dramatically reduces the natural moisture of chicken and thereby results in a highly condensed protein source.

Then we have poultry by-product meal. Poultry by-product meal is a controversial ingredient because the source animal is not specified. Anonymous ingredients such as poultry by-product meal are typically low-quality ingredients in comparison to named protein by-product meals (e.g. chicken by-product meal, turkey by-product meal, duck by-product meal).

Moving on, we have natural flavor, which is used to enhance the flavor of the food.

Moving on with this review, we have dried egg product. Dried egg product consists of shell-free eggs which are easy to digest and contain high quality protein. Egg protein is often given the highest biological value (BV). The BV metric measures the usability of the ingredient's protein.

The next ingredient in this review is dried brewers yeast. Dried brewers yeast is a by-product of the brewing industry. Brewers yeast is rich in various minerals and contains a notable amount of protein.

The remaining ingredients in this Iams Proactive Health recipe are unlikely to affect the overall rating of the product.

Our analysis of the ingredients show that this product derives most of its protein from animal based sources. This is an excellent property because meat based protein contains all of the necessary amino acids required by cats. In our option, this is one of the most important properties to judge when reviewing pet food, therefore we believe this is an exceptional product in this regard.

Final Thoughts

In summary, we recognize that this product contains anonymous meat ingredients. These are not necessarily always negative; however, they are typically low quality and inexpensive additions. If the particular anonymous meat ingredient is controversial or low quality, it should have been discussed earlier in this review. Otherwise, it is safe to assume the anonymous meat ingredient is an acceptable addition.

The official PawDiet rating for Iams Proactive Health Adult Hairball Care is 1.5 out of 5.