Iams Proactive Health Review

Hairball Care Daily Treats Chicken Flavor

Iams Proactive Health Hairball Care Daily Treats Chicken Flavor

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Review of Iams Proactive Health
Hairball Care Daily Treats Chicken Flavor

Ingredient Review

The first ingredient is chicken by-product meal. Chicken by-product meal is produced by cooking chicken by-products using a process called rendering. By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, chicken by-products contain nearly all parts of chickens which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.

Like other meat by-products, chicken by-products are considered controversial, mainly because they are inexpensive ingredients which consumers have equated with slaughterhouse waste. However, manufactures and many experts claim that animal by-products are unjustly criticized. Proponents state that "named" by-products, such as chicken by-products, supply many important nutrients required by cats.

The second ingredient is ground corn. Ground corn is a cereal grain which provides a modest amount of vitamins, minerals, and plant based protein. It also happens to be one of the most controversial ingredients in cat food.

Proponents of corn claim that corn is highly digestible and an excellent source of protein, energy, vitamins, minerals, and essential fatty acids.

Opponents however believe that positive claims in regards to corn are either half-truths or completely false, we'll discuss a few of the opposing arguments.

In regards to digestibility, the claims of "highly digestible" are only true if corn is processed into a meal or flour and subsequently cooked. In regards to the protein contribution, we must note that corn is a plant based protein which does not contain all of the necessary amino acids required by cats to sustain life. Therefore substituting corn for meat is an unsuitable substitution and actually degrades the overall protein quality of the product.

Finally, we'll discuss the claims about vitamins and minerals in corn. Although corn does provide many vitamins and minerals, it not necessarily an exceptional ingredient in this regards. There are many other ingredients which are more complete and biologically appropriate. Therefore the usage of corn as the primary ingredient in cat food should certainly warrant further questioning.

The third ingredient is animal fat (preserved with mixed tocopherols). Animal fat is a by-product of tissue rendering. The source animal is not specific and therefore we cannot be certain that the source does not include diseased animals or even euthanized dogs and cats.

The fourth ingredient is brewers rice. Brewer's rice is the small fragments of rice kernel that are separated from the larger kernels of milled rice. The fragments do not contain the same nutrition profile of the whole kernel and therefore brewer's rice is a lower quality grain. Brewer's rice is typically regarded as an inexpensive and low quality filler.

The fifth ingredient is powdered cellulose. Powdered cellulose is produced from minuscule pieces of wood pulp and plant fibers. Other than its fiber content, powdered cellulose lacks any nutritional contribution.

Next we have dried meat by-products. By-products are defined by AAFCO as the "non-rendered, clean parts, other than meat, derived from slaughtered mammals." Thus, dried meat by-products contain nearly all parts of the animal which are typically not consumed by humans. These parts include the liver, lung, spleen, kidney, stomach, blood, intestine, bone, etc.

This ingredient is marked controversial because the meat source is not identified. Anonymous ingredients such as dried meat by-products are typically very low quality additions. The most unpleasing property of this ingredient is that the animal source can contain any mammal, even dogs & cats.

The next ingredient is wheat flour. Wheat flour is produced by grinding uncooked wheat into a powder. In addition to dietary fiber, wheat flour provides various vitamins, minerals, and plant based protein.

Wheat is considered a controversial ingredient because of it's protein content. Plant based proteins degrade the overall protein quality in the product. In addition, many people believe wheat is one of the most common ingredients to cause food allergies or intolerance. However, grains such as wheat are typically low offenders in comparison to certain protein sources such as beef.

Then we have natural flavor. Natural flavor enhances the flavor of the product. The difference between natural and artificial flavoring is that natural flavoring starts from a plant or animal whereas artificial flavoring is entirely man-made.

Moving on, we have corn gluten meal. Corn gluten meal is a by-product from the production of various corn products (corn starch, corn syrup, etc). It's very high in protein (nearly 60% protein) and therefore can significant boost the protein content of the product. Because plant based proteins such as corn gluten meal are inferior to meat based proteins (lack many essential amino acids), they are not suitable substitutes.

Moving on with this review, we have dried plain beet pulp. Dried plain beet pulp is the by-product which remains once sugar has been extracted from sugar beets. The keyword "plain" in this ingredient emphasizes that the beet pulp has not been sweetened, which is often done for palatability.The primary contribution of dried plain beet pulp is dietary fiber.

We'd also like to note that beet pulp is fairly controversial in pet food. Proponents claim that beet pulp can promote intestinal health and regulate blood sugar. However, opponents claim that beet pulp is an inexpensive filler.

The next ingredient in this review is potassium chloride. Potassium chloride is a potassium supplement.

Our next ingredient is choline chloride. Choline chloride is member of the B-vitamin complex (vitamin B4).

salt is the next ingredient in this recipe. Salt is an important mineral for both humans and cats. Depending on the quantity of salt used (which we cannot determine), salt may or may not be a nutritious addition in the recipe.

Next on the list is taurine, which is an amino acid. As with other amino acids, taurine is required for the proper functioning of the body.